Marketing Operations Specialist

SECURITAS GROUP 

Securitas is a world-leading safety and security solutions partner that helps make your world a safer place. By leveraging technology in partnership with our clients, we offer a broad portfolio of value-enhancing services and solutions integrated across the security value chain – from on-site services to advanced monitoring, comprehensive risk prediction and advisory services.

With around employees in 44 markets, our innovative, holistic approach with local and global expertise makes us a trusted business partner to many of the world's best-known companies. Benefitting from almost nine decades of deep experience and guided by our values of integrity, vigilance, and helpfulness, we create sustainable value by helping our clients optimize their operations and protect what matters most - their people and assets.

SECURITAS IT  

Securitas IT creates capabilities and powerful technology needed to fulfil Securitas business strategy to be client centric, data driven, and people focused. We transform, build and protect our IT landscape in a cost-efficient a sufficient way. We lead a diverse and inclusive global organization with approx. 900 co-workers within IT.

Our role 

The Marketing Operations Specialist plays a central role in the execution, maintenance, and support of our global marketing automation ecosystem. This position focuses on hands-on marketing operations, including building programs and assets in Adobe Marketo Engage, supporting technical integrations, managing the ticketing system, and ensuring reliable day-to-day functioning of digital marketing tools across markets.

The role ensures that marketers can successfully execute campaigns, that systems remain stable and scalable, and that issues are handled quickly and transparently. It contributes directly to improving operational efficiency, data quality, and the performance of marketing technologies.

Expected value

The Marketing Operations Specialist will help ensure consistent, efficient, and high-quality digital marketing execution across the organization by maximizing the value and stability of our marketing automation and related tools.

Expected value includes:

• Building and maintaining Adobe Marketo Engage programs, smart campaigns, assets, and operational workflows.

• Gathering requirements from all types of stakeholders and transforming them into actionable items and user stories.

• Supporting and troubleshooting integrations between Marketo, CRM, chatbot systems, and public website platforms.

• Managing the marketing operations ticketing workflow to ensure timely resolution and clear communication.

• Ensuring data accuracy, reliable tracking, and proper technical configuration to optimize performance.

• Providing practical documentation, training, and operational guidance to local markets.

• Maintaining operational playbooks, naming conventions, templates, and reusable components.

• Monitoring platform usage, system health, and operational KPIs.

• Contributing to continuous optimization of marketing processes, automations, and tool configurations.

Responsibilities 

The Marketing Operations Specialist supports the global responsibility to manage and safeguard the operational processes and technology for:

Marketing Automation (Marketo)

• Build and maintain campaigns, automations, nurtures, scoring flows, data processes, alerts, landing pages, forms, and emails.

• Ensure consistency in operational programs (data quality workflows, sync processes, routing checks).

• Monitor and optimize system performance.

Technical Integrations & Data Flow

• Troubleshoot data sync issues between Marketo and CRM systems.

• Support the implementation and maintenance of chatbot and web integrations.

• Collaborate with IT/platform teams to ensure stable data flow and system reliability.

Support & Ticketing

• Manage incoming support tickets related to marketing tools, assets, automations, and user issues.

• Provide timely troubleshooting, communication, and escalation when needed.

• Identify recurring issues and propose improvements.

Digital Marketing Operations

• Support local markets with execution questions, build requests, and technical requirements.

• Ensure that operational standards and governance are respected across initiatives.

• Maintain process documentation and update operational guidelines.

Analytics & Insights

• Track KPIs related to platform usage, technical performance, and ticket resolution.

• Identify recurring issues and propose improvements to workflows or configurations.

You will also contribute to influence areas below:

Digital Marketing Community

• Communicate updates on new features, tools, or operational changes.

• Share best practices, technical recommendations, and reusable assets.

• Support an engaged and growing super-user community.

Geo Expansion & Adoption

• Support new markets through technical onboarding into Marketo and related tools.

• Ensure alignment with operational standards and data governance.

• Provide visibility into adoption, readiness, and performance KPIs.

• Coordinate rollout of new functionalities from an operational perspective.

• Analyze usage and advise on improvements, enhancements, or deprecations.

Training & Support

• Create and update technical training materials, including build guides and troubleshooting documentation.

• Provide hands-on training for markets and teams on Marketo and digital marketing operations.

Requirements

• 2–5 years of experience in marketing operations, technical marketing support, or marketing automation execution.

• Experience with Adobe Marketo Engage (advantageous) and ideally chatbot or digital web tools.

• University Degree in Marketing Technology, Digital Marketing, Business, or similar.

• Fluency in English.

• Strong understanding of data flows, tracking, and CRM integrations.

• Experience in working in an international environment and being considerate of cultural differences.

• Experience collaborating in cross-functional environments preferred.

• Experience with Dynamics 365 CRM is advantageous. 

Key Skills

• Strong troubleshooting and technical problem-solving.

• Ability to manage support tickets and multiple priorities.

• Clear communication and documentation skills.

• Detail-oriented, structured, and process-driven.

• Comfortable working with remote teams.

Working conditions

This role is open for candidates based in Poland (with preference for candidates based in Warsaw).  

If you are based in Warsaw or within a 50 km radius of Warsaw, you will be expected to work from our Warsaw office two days per week. If you reside in another Polish city, you will be required to commute to the Warsaw office once per month.

The role involves occasional international travel.

What we offer

At Securitas we believe in doing the right thing and doing it well. For our customers and our employees. Our employees come from all walks of life and bring with them many talents and perspectives. We aim for diverse representation throughout the company, and we are committed to equal pay, safe working conditions, gender balance and an inclusive work environment with a wide range of skills and development opportunities.

If it all sounds good to you, don't hesitate and apply