Market Research Analyst

Laba Group is one of the largest international EdTech companies in Eastern Europe. We launch courses that transform careers, businesses, and lives. Our mission is to provide relevant and systematic knowledge that empowers individuals to excel in their professional journeys. We believe in lifelong learning and are committed to creating educational products that are not only cutting-edge but also practical and immediately applicable.

Our diverse portfolio includes:

Laba: An online business school offering courses in management, marketing, finance, and more.

Skvot: A school of popular culture where creativity meets industry expertise.

Laba Tools: project, that provides practical knowledge about the newest business tools on market.

We are seeking a talented Market Research Specialist to join our dynamic team. Your mission? Conduct structured, data-driven research to identify market opportunities and find new product concepts. You'll be the key driver in presenting insights persuasively to stakeholders, helping us make strategic decisions and shape our product development roadmap.

What's on your task list:

• Identify and validate new topics for digital educational products.
• Conduct research to spot emerging trends, topics, and niches through labor market reports, industry trends, and competitor analysis.
• Analyze user behavior on company platforms using tools like GA4, Google Search Console, and Power BI.
• Work with internal data sources to review course portfolios, identify niche topics, and detect strategic gaps.
• Develop hypotheses for new course ideas or expansions, considering target audiences, industries, and levels of professional seniority.
• Document research outcomes and maintain organized records for future reference.
• Present research findings in compelling narratives to drive alignment with cross-functional teams.

Skills needed to achieve goals:

• Experience in Market Research position or simmilar.
  Strong grasp of both qualitative and quantitative research methods.
• Experience designing surveys, conducting interviews, and desk research.
• Ability to formulate hypotheses and structure research to validate or disprove them.
• Proven ability to move from raw data to clear, actionable insights.
• Proficiency in tools like Excel/Google Sheets, Google Slides, and data analysis tools such as SPSS, Power BI, or Tableau.
• General experience with social listening tools.
• Polish B2 level at least, English B2 level.

Nice-to-have skills:

• Direct experience contributing to new product ideation or evaluation.
• Familiarity with early-stage product validation processes.
• Understanding of online course markets, audience behavior, or B2C digital products.

Why Laba Group is the Place to Be:

• Opportunity to grow. We are not used to following the usual framework, and we want to actually improve ourselves. Get ready for our exciting courses and full support, all you need is a true passion for work and striving for great results After 3 months of trial period you'll have access to all courses from Laba, Skvot and Laba Tools
• A full-time remote form of cooperation. You can work from anywhere, but we would also like to meet you in our office in Warsaw sometimes if you'd have a chance.
• Stay healthy. We will provide compensation for a MultiSport card and health insurance.
• Constructive feedback. Open, honest, and constructive feedback is something we rely on. 
• A great team – you will be part of a team that pulls together, can effectively solve any problem, supports each other and focuses on common goal

Our recruitment process is transparent and straightforward. Here's what to expect:

• Recruitment Interview: Meet with our Talent Acquisition Specialist to discuss your experience and aspirations.
• Test Task: Showcase your skills and approach to market research.
• Interview with Manager and CEO: Present your insights and discuss how you can contribute to our team.

After that, the job offer will be waiting for you in your inbox

Does it all click? Then this is the match. Let's get to know each other better