Senior Outreach Marketing Specialist

We are looking for a Senior Outreach Marketing Specialist to join our Digital PR Team based in Poland, focusing on the UK market. Reporting to the Manager, Outreach Marketing, this high-impact role is ownership-driven at the intersection of media relations, SEO, and content marketing. The Specialist will execute and shape PR campaigns that enhance brand authority, secure press coverage, and drive organic growth for BOLD's multiple B2C brands.
This position requires proven experience working with reporters to secure earned media, along with a deep understanding of the UK media landscape, PR trends, and digital best practices.

ABOUT THIS TEAM

Sitting in our Marketing Department, the Digital PR team works to raise brand awareness of BOLD brands through earned media. We collaborate with social media, content, and SEO teams to amplify brand presence in the UK and globally. Our mission is to secure meaningful media coverage, build high-quality backlinks, and position BOLD brands as trusted voices in the career and job search space.

WHAT YOU'LL DO

Media Relations & PR Strategy

• Own and direct the PR and outreach calendar in the UK, aligning with SEO and marketing objectives.
• Write, edit, and pitch press releases, guides, surveys, and expert-driven content to UK journalists and industry websites.
• Develop and foster relationships with key UK reporters, bloggers, and influencers to secure earned media coverage.
• Adapt US-based Digital PR content for the UK audience, tailoring messaging to local media and cultural context.
• Proactively identify PR opportunities based on market trends, competitor activity, and industry insights.

Outreach & Digital PR

• Execute targeted outreach campaigns that generate press coverage and authoritative backlinks.
• Balance Digital PR campaigns and traditional link-building to maximize visibility and impact.
• Collaborate across PR, SEO, and content teams to create high-value assets that attract coverage and links.

Performance Tracking & Reporting

• Track outreach success rates, backlink acquisition, and press coverage.
• Deliver regular reporting on earned media wins and link performance, with insights for optimization.
• Provide quarterly performance reports with actionable recommendations.

WHAT YOU'LL NEED

• 6+ years of media relations or public relations experience, with a strong track record of pitching and securing press coverage.
• Strong writing, editing, and research skills, with attention to detail.
• Familiarity with SEO principles and PR platforms such as BuzzStream, Cision, Pitchbox, or Ahrefs.
• Ability to thrive independently in a fast-paced, deadline-driven environment.
• Proficiency in written and spoken English.

WHAT'S GOOD TO HAVE

• Experience working with UK media.
• Knowledge of the UK media landscape, PR trends, and best practices.
• Strong familiarity with SEO principles, experience with traditional backlinking.
• Background in agency or in-house PR with international collaboration.
• Experience running internal surveys to collect, analyze, and pitch data-driven insights.
• Understanding of the career, job search, and job market landscape.

HERE'S A FEW OF OUR PERKS & BENEFITS

• Salary range: PLN gross (Employment agreement / Umowa o Pracę)
• Equipment and Internet Program - the company reimburses the Internet expenses and one-time equipment purchase to make your work comfortable when we work remotely (additional to a laptop and necessary accessories we provide all employees with by default).
• Flexible working hours - we have no problem if you prefer to work early in the morning or start work at noon - you decide for yourself. We work the way we want to achieve the best results.
• Remote work - we are open to full remote candidates (in Poland). If you prefer, you can also work from the office in Warsaw.
• Workation (up to 10 working days a year within EEA).
• Language Classes - organized by an external language school (in one of the following: English, German, Polish, Spanish, French, or Italian.
• Wellness and Mental Care Programs (Yoga classes and a dedicated online platform).
• Private healthcare (Medicover) and Multisport Card (both single packages are fully refunded by the company).
• Udemy Business platform - unlimited access to 5,500+ courses.