Technical Content Writer

Hi,
here's Xopero Software

We are a leading producer of backup and disaster recovery software. We have over 16 years of experience in the market. Our products are
Xopero ONE, Xopero Unified Protection, and GitProtect.
We specialize in securing physical, virtual, SaaS environments, and DevOps tools (one of the few in the world). We are a cloud solutions pioneer—we were on the market even before anyone in Poland heard of services like Dropbox or Google Drive
Our products are used by Fortune 500 companies
, including Orange, T-Mobile, AVIS, Quest Diagnostic, Zoop, and Diebold Nixdorf, among many others. Thanks to our products, you can secure the entire business environment: from a single device to the entire IT infrastructure

Join us as a Technical Content Writer
Your Responsibilities

Ownership-based, end-to-end delivery of content projects;
Planning and creating content on
IT, technology, DevOps, and cybersecurity topics in English
;

Creating various forms of content including blog posts, technical articles, social media posts, video scripts, presentations, email content, press releases, competitor comparisons;

Participating in guest-blogging activities;

Promoting content and increasing its reach using owned channels (ads, mailing, SM) and external channels;

Content analysis and edits to improve SEO;

Searching for and testing new opportunities and channels for growth in organic and referral traffic;

Working with insights, personas, KPIs, and sales funnels;

Analyzing conducted activities, their constant optimization, and reporting.

Our Expectations (must Have)

Min. 3 years of experience in a similar position;

Experience in a B2B product company;
Advanced proficiency in both Polish and English (C1/C2) (occasional translations may be needed);
Technical knowledge and familiarity with the language of DevOps and cybersecurity pros;

Skills and experience related to writing, creating, and optimizing technical marketing content (IT, DevOps, and cybersecurity topics);

Knowledge and practical experience related to organic traffic optimization (SEO);

Ability to analyze metrics, qualitative data, and the ability to transform analysis into optimization activities;

Knowledge of analytical tools, including Google Analytics and Google Search Console;

Understanding the role of content marketing in the
PLG (Product-Led Growth)
model.

Nice To Have
Technical/IT education;

Portfolio of technical/IT security content;

Knowledge of DevOps tools - GitHub, GitLab, Bitbucket, Jira, Confluence;

Experience in preparing technical documentation.

Tools you will use:
Google Workspace, Google Analytics/Google Tag Manager, Ahrefs/SeoStation, Surfer SEO, Trello, Google Cloud Platform.

Our Values

• Think Big - We set ambitious goals and believe that anything is possible;
• Take Ownership - Taking initiative and being proactive helps us grow;
• Learn & Share - We like to share knowledge, which increases our productivity and spurs us to action;
• Play Fair - We treat others the way we want to be treated ourselves

Our offer
Position:
Technical Content Writer

Type of contract
: UoP/B2B

Salary
UoP: PLN gross

B2B: PLN/h net + VAT

Working time:
pełny etat

Core hours:
9:00-15:00

Working mode
: zdalnie

Headquater:
Gorzów Wielkopolski

Our Offices
Kraków

Warszawa

Gdynia

Szczecinek

Bielsko-Biała

Częstochowa

Language:
Polish and English

Additionally, We Offer
Real impact on the company's marketing strategy;

All necessary tools and equipment;

Welcome pack with nice surprises;

26 days of paid suspension of services (B2B);

10 days of inability to provide services (B2B);

Training budget for your development;

Access to the CXL training platform;

Free English lessons during working hours;

Co-financing for the Multisport card (e.g., Multisport Light for 1 PLN);

Private medical care Luxmed (e.g., Standard-Individual Package for 1 PLN);

"Day for U" - an extra day off for health prevention;

Menstrual leave;

Co-financing for life insurance;

Baby starter pack;

Co-financing for eyeglasses;

Employee Referral Program;

Xoperosy - our unique gala where we select the best employees;

Christmas party and Christmas gifts are our tradition;

Team building trips;

…so it would be great if the distance to us wasn't a problem

Recruitment process

• Interview with the Recruiter
• Recruitment Task
• Meeting with the Head of Content - Paweł
• Meeting with the Chief Marketing Officer - Marta