Product Lifecycle Manager

Purpose of the role 

The Product Lifecycle Manager plays a key role in driving data-based planning and forecasting for product introductions, phase-outs, and portfolio transitions. Operating at the interface of Demand Planning, Product Management, and Commercial teams, this position ensures robust forecasting accuracy, analytics, and scenario planning for lifecycle decision-making across our global portfolio. 

This is a highly cross-functional role suited to candidates who can navigate complexity, challenge assumptions, and bring structure and clarity to product transitions. It is an ideal fit for professionals with a background in forecasting, demand planning, or business analysis looking to shape the future of hearing care solutions. 

More about the role 

• Collaborate with Product Management to translate launch business cases into demand forecasts, including modelling demand curves and cannibalization 
• Develop multiple forecast scenarios and document underlying assumptions, risks, and justifications, validate forecasts with regional commercial teams, and support decision-making at global level 
• Partner with Product Management to define portfolio adjustments, phase-out roadmaps, and develop ramp-down forecasts, while collaborating closely with Supply Chain and Service to manage inventory, service continuity, and obsolescence risk
• Monitor and analyze launch or ramp-down volumes against forecast, and coordinate with Demand and Supply Planning to adjust as needed 
• Support portfolio optimization through data-driven insights on demand trends and profitability. 

More About You 

• University degree in Business, Economics, Engineering, or related field; further education in Lifecycle Management, Forecasting, or Demand Planning is a plus. 
• Several years of experience in product lifecycle management, forecasting, demand planning, or business analysis with a product/portfolio focus. 
• Advanced analytical and modeling skills, attention to detail, and structured approach to validating and communicating forecasts. 
• Strong project management, time management, and prioritization skills. 
• Excellent verbal and written communication skills in English; able to present and tell stories with data. 
• Team player and relationship builder, skilled in cross-functional collaboration and influencing stakeholders in a complex matrix environment. 
• Familiarity with SAP APO, IBP, or other advanced planning, as well as Business Intelligence tools; solid understanding of product lifecycle processes and supply chain dynamics. 

Why Join Sonova?  

At Sonova, we offer more than just a job — we offer a chance to make an impact. You'll join a collaborative, inclusive environment where your ideas matter and your leadership shapes how we serve our customers. With our modern office spaces, focus on employee development, and strong company values, you'll be empowered to grow both personally and professionally.  

Make an impact that resonates. Join Sonova and help us bring the world closer through better hearing. 

More about what we offer  

As one of the world's leading hearing care providers headquartered in Switzerland, we're committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model. We offer a wide range of competence development opportunities for both your professional and personal growth, and there are exceptional opportunities for advancement through individual development plans.  

Your application 

Please send in your application via our recruitment system, this allows us to manage your personal data in a safe way as well as ensuring your application is reviewed in a structured and efficient way. 

Please note that we are reviewing applications on regular basis. 

We look forward to hear more about you