Senior Field Marketing Manager

7 godzin temu

kraków, lesser poland voivodeship COMARCH Pełny etat
We are looking for an experienced Senior Field Marketing Manager with at least 7 years of experience in B2B marketing. In this role, you will take full ownership of driving brand awareness for Comarch E-INVOICING and generating leads across the UK and CEE markets.
Your Goal? To translate insights into regulatory changes and UK & CEE market trends into high-impact campaigns, engaging events, and a measurable pipeline. We are searching for someone who seamlessly combines strategic planning (ABM, omnichannel, AI) with strong sales partnership and effective budget management.
If you want to create original strategies, leverage modern tools, and establish our position as a leader in e-invoicing—we welcome your applicationCandidate ProfileMinimum 7 years in B2B marketing, including 3 years in a regional or international role (SaaS, fintech, or enterprise software sectors are strongly preferred)Proven ability to generate pipeline and deliver tangible revenue impact (ROI), going beyond execution aloneHands-on experience in 360-degree marketing (Digital, ABM, Content, PR, Events) and proficient budget managementPractical knowledge of using AI tools (content creation, localization, analytics, research) backed by concrete examplesHands-on experience with CRM platforms and marketing automation softwareFluent English (written and spoken) for daily regional collaboration and content creationReadiness to work flexible hours aligned with UK & CEE time zones and willingness to travel regionally a few times a yearYour ResponsibilitiesStrategic Planning & Budgeting: Develop and execute annual marketing plans aligned with sales objectives across the UK & CEE region, ensuring effective budget allocation to drive revenueScaling via AI & ABM: Design and run personalized Account-Based Marketing (ABM) campaigns while leveraging AI tools to automate content creation workflowsEvents & Content Marketing: Build the company’s thought leadership by creating insightful industry content and organizing impactful events (both online and offline) across target marketsSales Collaboration & Enablement: Maintain close communication with the sales team, deliver impactful sales enablement tools, and provide marketing support to partners and system integratorsPerformance Measurement & Optimization: Track campaign performance, analyze attribution models, and continuously optimize conversion metricsFor youHigh-impact role in a deeply technical, fast-moving and expanding global environmentProfessional development and growth opportunities as we scale our international operationsAccess to advanced AI tools and Google WorkspaceCollaboration with diverse competency teams, allowing you to discover new technologies and expand your IT knowledgeNetworking opportunities to build a strong personal brand on a global scaleDirect participation in large-scale international projects widely recognized across the global marketFlexible

working hours
and a hybrid working environment (option to work remotely up to 2 days per week)