Senior Specialist GTM
1 miesiąc temu
Purpose & Overall Relevance for the Organisation:
Assisting the Manager and Director GTM in managing the business success of the category by developing and implementing a robust category plan, within the strategic framework set by European BU & following Cluster Central Europe business priorities. The responsibilites will circle around the Category of Running & Specialist Sports.
Key Responsibilities:
GTM:
- Support & co-responsibility for a local category marketing plan (GTM plan) in line with the EU & Global strategic objectives for the dedicated product division
- GTM plan contains product, distribution, communication & activation tools, sports marketing, omnichannel & Key City perspective
- Builds up expertise for selected product divisions within the Category and starts to act as the first go to person for the divisions
Collaboration & Process:
- Act as overall contact person for Sales as well as cross functional marketing teams for category related questions
- Support the team to develop the category plan and support handover to Sales during Sales & Marketing meetings (SMM)
- Supports the efficient execution of the sample order process
- Engage with a x-functional group of category experts from different marketing & sales teams (“category/master-groups”) to support the creations and execution of the category GTM plan
Commercial & Analytics:
- Learns to build up a “full marketplace” attitude (ALL countries & channels: DTC, WHS, X-border accounts)
- Supports the successful sell-in process (from Category input, over pre-lines to sell-in meetings of identified strategic accounts)
- Supports the development of distribution and segmentation strategies to successfully manage key franchises in the Cluster (MRA tiering, Allocation)
- Starts working with available market data to help the team building dedicated product division plans (e.g. NPD data)
Key Relationships:
- Brand activation & Sports Marketing teams
- Sales, AKA & DTC
- European BU
- Cluster MOPS
- Business & Sales Development
- Key City Teams
- Finance teams
KPIs:
- Net Sales
- Net Margin
- Go In Margin
- Sell out
- Market share development
- Share of search
Knowledge, skills and abilities:
- Consumer focus with product and range knowledge
- Understanding of a balanced relationship between brand and commercial aspects to develop distribution-channel-specific GTM solutions
- Good organizational talent
- Good presentation skills
- Passion for sport & fashion
Requisite Education and Experience/Minimum Qualifications
- University degree in business administration, ideally with marketing and sales focus or equivalent professional experience
- At least 2 years experience in sales, marketing and / or communication
- Fluency in English (written and spoken)
- IT skills: Outlook and Word: basic; Excel and PowerPoint: advanced
- Openness to work with hybrid teams (remote teams)
- People Connector – inclusive mindset and team player living DEI standards
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