Senior Director of Marketing

2 tygodni temu

Kraków, Lesser Poland AmRest Holdings SE Pełny etat

The Senior Director of Marketing is pivotal in driving our marketing strategy to enhance brand awareness, boost customer acquisition, and fuel revenue growth. You will lead a dynamic team and collaborate closely with cross-functional teams to position our SALESmanago platform as a market leader, significantly impacting our overall success.

Responsibilities

  • Develop and lead the overall marketing strategy, including branding, positioning, messaging, and go-to-market plans.
  • Collaborate with Sales, Product, and Leadership teams to align marketing strategies with business objectives and growth targets.
  • Create and execute demand-generation campaigns to drive customer acquisition, engagement, and retention.
  • Develop and manage multi-channel marketing campaigns, including digital marketing, content marketing, events, webinars, and more, as required.
  • Analyze market trends, competitive landscape, and customer insights to refine and adjust marketing strategies.
  • Oversee the development of compelling marketing content, collateral, and presentations.
  • Drive thought leadership initiatives, including whitepapers, industry reports and any relevant speaking engagements.
  • Manage the marketing budget and allocate resources effectively to maximize ROI.
  • Collaborate with our external agencies, partners, and vendors to enhance marketing efforts and expand our reach.
  • Monitor and report on key marketing performance metrics and KPIs.
  • Stay informed about industry trends, emerging technologies, and best practices to ensure a competitive edge.

Requirements

  • Proven track record of driving successful marketing strategies and campaigns in a technology/SaaS environment.
  • Strong leadership skills with experience managing and mentoring marketing teams.
  • In-depth understanding of SaaS business models, target markets, and customer personas.
  • Strategic thinker with the ability to translate vision into actionable marketing plans.
  • Excellent project management skills to manage multiple initiatives and stakeholders.
  • Data-driven mindset with the ability to analyze marketing metrics and make data-backed decisions.
  • Proficiency in digital marketing, demand generation, and marketing automation platforms.
  • Exceptional communication and presentation skills.
  • Strong organizational skills and attention to detail.
  • Up-to-date knowledge of SaaS and technology industry trends.

What we offer

  • The opportunity to make a career in a fast-growing, international-expanding company.
  • Employee referral program.
  • No dress code.
  • Free breakfast & lunch, fruits, coffee & tea.
  • The possibility of buying the OK System sports package and Medicover health care.
  • Free rental of the VW California and more.

Company Overview

Working at SALESmanago means helping eCommerce grow business through a deep understanding of Customers and creating seamless multi-channel interactions. Our leading Customer Engagement Platform is used by 2000+ midmarket and enterprise clients, including brands like Adidas, WP or Victoria's Secret, in more than 50 countries, for a better, more personal consumer experience.

Based in Kraków, Poland, but expanding rapidly internationally, SALESmanago employs over 250 highly talented marketing, sales, consulting, data science, and R&D professionals.

The controller of the personal data is Benhauer sp. z o.o. We process your personal data on the basis of your consent for the recruitment process. You have the right to withdraw the above consent at any time. However, the withdrawal of consent does not affect the legality of the processing performed on the basis of consent before its withdrawal. You can withdraw your consent by sending an email to You also have the right to object, the right to access your data, and the right to request rectification, deletion, or restriction of processing. The principles for processing your personal data are described in our privacy policy .

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