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Head of Marketing

4 miesięcy temu

Wrocław, Polska Callstack Pełny etat

We set the standards instead of just following them.

Callstack is all about backing and motivating top leaders in the industry to deliver outstanding digital products and services to their users. Our crew consists of top-notch professionals in cross-platform development and consulting. We work closely with the Meta squad to shape the future growth of the React Native framework and engage in many other exciting ventures.

We have gained recognition within the React Native Community due to our contributions to Open Source projects, our organization of the React Universe Conf, and our presence as speakers at prestigious global conferences. Additionally, we host regular community meetups in our office in Wrocław, Poland.

We firmly believe that giving individuals the opportunity to participate and grow results in the best outcome. At Callstack, you have the freedom to choose your growth path, with an allocated budget for personal development to enhance your skills and competencies.

Our primary objective is to provide every team member with a platform to voice their ideas and collectively shape the future.

Join us and collaborate with renowned Silicon Valley and Fortune 500 companies in the United States.

Presently, we are in search of an experienced Head of Marketing to steer the development and implementation of a holistic marketing strategy and lead the Marketing crew at Callstack.

As the Head of Marketing, your responsibilities include:
  • Directing and overseeing Callstack's Marketing Department (currently comprising 10 individuals)
  • Formulating and executing the organization's marketing strategy
  • Creating and executing comprehensive marketing techniques to boost sales and revenue by generating high-quality sales leads
  • Collaborating with top executives, primarily the Chief Sales Officer, to synchronize marketing strategies with overarching business objectives
  • Shaping the company's brand strategy and positioning, ensuring uniformity across all marketing channels
  • Spotting new business prospects and pioneering growth strategies through market assessments and customer surveys
  • Leveraging data analytics and metrics to guide marketing decisions and evaluate campaign outcomes
  • Supervising market research and analysis to grasp trends and market insights
  • Overseeing digital marketing campaigns, including social media, SEO/SEM, email marketing, and online advertising
  • Steering the creation of captivating content that effectively conveys the brand's message
  • Managing the marketing budget and ensuring optimal ROI for all marketing initiatives
  • Ensuring consistency of the organization's brand and identity in campaigns and across all communication mediums
  • Driving growth through collaboration with Meta in organizing React Universe Conf and React Conf, along with managing other lead-generating events
  • Fostering relationships with key community stakeholders and partners (Meta, Vercel, etc.)
REQUIREMENTS

The ideal candidate will possess:

  • Minimum of a decade's worth of demonstrated marketing experience
  • At least five years of experience in C-level roles within IT-related firms (experience in a software house is a bonus)
  • Exceptional managerial and leadership capabilities, with a knack for organizing, structuring, and handling intricate projects and innovations
  • A track record of successful development and execution of effective marketing strategies driving business expansion
  • Familiarity with functioning within B2B IT services business models
  • Experience in dealing with US-based clients
  • A history of planning, managing, and executing multi-channel, multi-segment marketing campaigns
  • Comprehensive knowledge of client acquisition, digital marketing, social media, and more
  • Outstanding communication and interpersonal skills for effective collaboration and influence across departments
  • Proficiency in English
  • A degree in Marketing, Business, or a related field

Moreover, it would be advantageous if you have:

  • Excellent organizational, planning, and prioritization skills for on-time and within-budget project delivery
  • Strong leadership qualities for motivating and inspiring high-performance teams
  • Exceptional coaching, mentoring, and team management abilities
  • Solid experience in actively managing the marketing funnel and customer journey stages
  • Superb analytical and strategic thinking skills, demonstrating a history of data-driven decision-making
What we provide:
  • 24 days of paid time off & 30 days of paid sick leave for B2B contractors
  • Complete life insurance coverage
  • Private healthcare for you and your family
  • Access to a mental health platform - Helping Hand
  • Multisport Card or monthly allowance for alternative sports activities
  • Personal budget for self-development
  • Monthly lunch grant
  • Reimbursement of accounting expenses for B2B contractors
  • Flexible work hours and potential for remote work
  • Modern office in the heart of Wrocław
  • Exciting team gatherings and events
  • Company-wide retreats and team-building workshops
  • Top-quality equipment - Apple devices
  • Free entry and the chance to engage in React Universe Conf