Business Lead in Customer Data Project

2 tygodni temu

Warszawa, Mazovia, Polska 850 Tvn S.a. Pełny etat
Who We Are...When we talk about "the stuff dreams are made of," we're not just referring to the world of wizards, dragons, and superheroes, or even the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the individuals bringing our characters to life, bringing them to your living rooms, and creating what's next.From brilliant creatives to technology trailblazers across the globe, WBD offers career-defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, celebrated, and where you can thrive.We are searching for a highly experienced and skilled Business Lead who will be accountable for developing and executing a strategic vision for utilizing Customer Data to enhance user engagement, advertising monetization, and user valuation. The ideal candidate will possess a deep understanding of the complexities of advertising sales, user segmentation, content personalization, marketing campaigns, and data analytics in the Digital Media industry.Responsibilities:Strategic Planning and Vision:
  • Develop a strategic vision for utilizing Customer Data to boost user engagement, advertising monetization, and user valuation in collaboration with Business Stakeholders.
  • Align Customer Data Project goals with overall business objectives.
  • Transform business needs into actionable data strategies, goals, and tasks.
Business Context Mastery and Alignment Across Departments:
  • Gain a deep understanding of the intricacies of advertising sales, user segmentation, content personalization, marketing campaigns, and data analytics in the Digital Media space.
  • Bridge the requirements of Ad Sales, Editorial Offices, Marketing, Analytics, and other teams regarding Customer Data.
  • Comprehend the specific requirements and challenges encountered by each business stream in the Digital Media setting.
  • Facilitate collaboration to ensure alignment between data initiatives, their goals, and Customer Data Project Goals.
Data Governance:
  • Establish and implement Data Governance policies, procedures, and guidelines related to Customer Data.
  • Integrate Data Governance solutions into business operations.
  • Provide active support for Metadata Management, Business Data Architecture, and Data Quality in line with the use of Data Catalog for Customer Data.
  • Ensure compliance with data privacy regulations.
Data Strategy and Execution:
  • Coordinate and oversee activities related to the Customer Data Project.
  • Collaborate with cross-functional teams to outline data requirements and explore innovative methods to monetize Customer Data.
  • Work with the Adsales and Traffic teams to create integrated Adsales data products utilizing Customer Data.
  • Partner with Analytics teams to evaluate user valuation based on engagement, demographics, and behaviors.
  • Utilize machine learning/AI models to forecast user preferences and interests.
Requirements:Educational Background:
  • Requires a Bachelor's or master's degree in a technical or business field (cross-domain acumen essential).
Skills and Competencies:
  • Data Literacy: Proficient in understanding and interpreting data.
  • Technology: Sound grasp and familiarity with Big Data and AI solutions.
  • Data: Strong comprehension and knowledge of data governance and data management practices.
  • Legal/Privacy: Understanding the regulations applicable to digital environments.
  • Business Acumen: Ability to link data insights to business results.
  • Communication: Effective verbal and written communication skills.
  • Project Management: Experience in overseeing complex projects.
  • Analytical Thinking: Ability to analyze data and derive actionable insights.
Experience:
  • At least 7 years of relevant experience in project management (e.g., project lead, project manager).
  • Proficiency in digital media and/or television environment is a must.
  • Minimum of 5 years of relevant experience in data-driven roles (e.g., business analysis, data strategy, marketing analytics).
  • Experience with Customer Data Platforms (CDPs), Data Management Platforms (DMPs), or similar tools.
  • Prior exposure to advertising technology (ad servers, programmatic platforms) is advantageous.
  • Previous involvement in Data Governance projects will be beneficial.
Leadership and Collaboration:
  • Demonstrated ability to lead cross-functional teams.
  • Effective collaboration with stakeholders, including executives, marketers, and technical experts.
We offer:
  • B2B contract.
  • Hybrid work model with flexible working hours.
  • Possibility of availing private medical care and life insurance.
  • Free access to HBO Max.
  • Internal initiatives in the media sector, periodic movie screenings in the office cinema room.
  • CSR activities including volunteering, eco & social initiatives.
How We Get Things Done...This last part might just be the most crucial. Here at WBD, our guiding principles are the fundamental values by which we operate and are pivotal to our work approach. You can find them detailed along with insights from the team on their significance and how they manifest in day-to-day operations. We hope they resonate with you and eagerly anticipate discussing them further during your interview.The Legal Bits...Warner Bros. Discovery views the opportunity to cultivate a workforce that mirrors the diversity of our society and the global community as essential. Being an equal opportunity employer signifies that we take our duty seriously to assess eligible candidates based on merit, irrespective of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability, or any other category safeguarded by law.

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