Senior Brand Manager

2 tygodni temu


Warszawa, Mazovia, Polska Biocodex Group Pełny etat

Biocodex is a French family-owned pharmaceutical company headquartered in Gentilly, near Paris, France. The company was founded in 1953 to develop and market the world's first probiotic yeast strain, Saccharomyces boulardii CNCM I-745, discovered in 1923.

Building on relationships established for nearly 70 years with healthcare professionals, the Biocodex teams work daily for the health of all and focus their activities around three main areas:

• Microbiota to educate the general public and healthcare professionals on the growing importance of microbiota, advance scientific breakthroughs in microbiota by funding academic research, provide solutions for preserving microbiota health with its unique probiotic drug Saccharomyces boulardii CNCM I-745, innovate with its
Symbiosys range and make early-stage investments in start-up companies

• Orphan diseases for patients with severe orphan pathologies around the world, such as DIACOMIT, which is indicated for the treatment of Dravet syndrome, a rare and very severe form of epilepsy in children

• Women's health with the Saforelle brand for women of all ages.

With more than 1,600 employees, Biocodex generated net revenues of above €500 million in 2022, including 42% in France and 58% internationally. The group is present in 115 countries through wholly owned subsidiaries in 16 countries and a network of distributors worldwide.

In order to accompany the growth of Biocodex, we are looking for a Senior Brand Manager

YOUR RESPONSIBILITIES

  • Develop and execute innovative and data-driven marketing strategies for assigned products.
  • Collaborate with cross-functional teams to ensure alignment of brand strategies with overall business objectives.
  • Stay abreast of market trends, competitive landscape, and emerging opportunities to inform strategic decisions.
  • Build and maintain strong relationships with key stakeholders, including doctors, pharmacists, and consumers.
  • Work closely with specialty doctors to understand their needs and tailor marketing strategies accordingly.
  • Engage with healthcare professionals to gather insights, feedback, and ensure effective communication channels.
  • Set key performance indicators (KPIs) for marketing campaigns and initiatives.
  • Monitor and analyze the effectiveness of marketing campaigns, making data-driven recommendations for continuous improvement.
  • Utilize market research and customer feedback to refine strategies and enhance brand positioning.
  • Effectively allocate resources to maximize the impact of marketing initiatives.
  • Develop and manage budgets for marketing campaigns, ensuring cost-effectiveness and efficient resource utilization.
  • Leverage extensive experience in pharmaceutical marketing to contribute to the successful launch of new products.
  • Work closely with cross-functional teams to develop and implement launch strategies that drive awareness and adoption.

QUALIFICATIONS

  • University degree in a relevant field such as Marketing or Management.
  • Min. 8 years of experience in marketing with proven track record of success.
  • Preferably, experience in working with specialty doctors and a deep understanding of the pharmaceutical industry.
  • Proven experience in launching and managing new products in the pharmaceutical sector.
  • Strong analytical and strategic thinking skills with the ability to translate data into actionable insights.
  • Excellent communication and interpersonal skills to effectively collaborate with internal and external stakeholders.
  • Experience with marketing operations: creating and executing marketing activities; forecasting, budget control, brand/product launches, market research.
  • Fluent in Excel, Power point and other reporting tools.
  • Strong presentation skills; you love conducting presentations and have ability to share your passion to engage other team-members.
  • Fluency in Polish and English (written and spoken) is a must.
  • Excellence in execution: High attention to details and deliver constant high quality work in a timely manner.
  • Excellent Collaboration and Communication Skills, ability to build cross-functional relations.
  • Flexibility to adapt to a changing business environment.
  • Ability to work independently, self-motivation and innovative mindset.

WHAT WE OFFER

  • An open and friendly working atmosphere
  • Opportunities to acquire knowledge and develop skills
  • Additional medical care
  • Group life insurance
  • Edenred card or subsidised Multisport card
  • Additional day off on the occasion of birthdays

WHY BIOCODEX
Our four values are driving forces and bonds for all teams: we play collectively; we shape fair relations; we dare to innovate; we care for our ecosystem.

At Biocodex, we do not discriminate on the basis of gender, age, disability, nationality or sexual orientation. In fact, we welcome diversity, which we recognize as a source of strength for the company.

At Biocodex, our CSR approach is an holistic one to reconcile the « 4P's »: « People, Planet, Profit and Purpose » and we also ensure that our employees are provided with necessary and relevant tools for both their personal and professional development, while offering them competitive advantages and services.

Biocodex is a French family-owned pharmaceutical company headquartered in Gentilly, near Paris, France. The company was founded in 1953 to develop and market the world's first probiotic yeast strain, Saccharomyces boulardii CNCM I-745, discovered in 1923.

Building on relationships established for nearly 70 years with healthcare professionals, the Biocodex teams work daily for the health of all and focus their activities around three main areas:

• Microbiota to educate the general public and healthcare professionals on the growing importance of microbiota, advance scientific breakthroughs in microbiota by funding academic research, provide solutions for preserving microbiota health with its unique probiotic drug Saccharomyces boulardii CNCM I-745, innovate with its
Symbiosys range and make early-stage investments in start-up companies

• Orphan diseases for patients with severe orphan pathologies around the world, such as DIACOMIT, which is indicated for the treatment of Dravet syndrome, a rare and very severe form of epilepsy in children

• Women's health with the Saforelle brand for women of all ages.

With more than 1,600 employees, Biocodex generated net revenues of above €500 million in 2022, including 42% in France and 58% internationally. The group is present in 115 countries through wholly owned subsidiaries in 16 countries and a network of distributors worldwide.

In order to accompany the growth of Biocodex, we are looking for a Senior Brand Manager

YOUR RESPONSIBILITIES

  • Develop and execute innovative and data-driven marketing strategies for assigned products.
  • Collaborate with cross-functional teams to ensure alignment of brand strategies with overall business objectives.
  • Stay abreast of market trends, competitive landscape, and emerging opportunities to inform strategic decisions.
  • Build and maintain strong relationships with key stakeholders, including doctors, pharmacists, and consumers.
  • Work closely with specialty doctors to understand their needs and tailor marketing strategies accordingly.
  • Engage with healthcare professionals to gather insights, feedback, and ensure effective communication channels.
  • Set key performance indicators (KPIs) for marketing campaigns and initiatives.
  • Monitor and analyze the effectiveness of marketing campaigns, making data-driven recommendations for continuous improvement.
  • Utilize market research and customer feedback to refine strategies and enhance brand positioning.
  • Effectively allocate resources to maximize the impact of marketing initiatives.
  • Develop and manage budgets for marketing campaigns, ensuring cost-effectiveness and efficient resource utilization.
  • Leverage extensive experience in pharmaceutical marketing to contribute to the successful launch of new products.
  • Work closely with cross-functional teams to develop and implement launch strategies that drive awareness and adoption.

QUALIFICATIONS

  • University degree in a relevant field such as Marketing or Management.
  • Min. 8 years of experience in marketing with proven track record of success.
  • Preferably, experience in working with specialty doctors and a deep understanding of the pharmaceutical industry.
  • Proven experience in launching and managing new products in the pharmaceutical sector.
  • Strong analytical and strategic thinking skills with the ability to translate data into actionable insights.
  • Excellent communication and interpersonal skills to effectively collaborate with internal and external stakeholders.
  • Experience with marketing operations: creating and executing marketing activities; forecasting, budget control, brand/product launches, market research.
  • Fluent in Excel, Power point and other reporting tools.
  • Strong presentation skills; you love conducting presentations and have ability to share your passion to engage other team-members.
  • Fluency in Polish and English (written and spoken) is a must.
  • Excellence in execution: High attention to details and deliver constant high quality work in a timely manner.
  • Excellent Collaboration and Communication Skills, ability to build cross-functional relations.
  • Flexibility to adapt to a changing business environment.
  • Ability to work independently, self-motivation and innovative mindset.

WHAT WE OFFER

  • Hybrid work model
  • An open and friendly working atmosphere
  • Opportunities to acquire knowledge and develop skills
  • Additional medical care
  • Group life insurance
  • Edenred card or subsidised Multisport card
  • Additional day off on the occasion of birthdays

WHY BIOCODEX
Our four values are driving forces and bonds for all teams: we play collectively; we shape fair relations; we dare to innovate; we care for our ecosystem.

At Biocodex, we do not discriminate on the basis of gender, age, disability, nationality or sexual orientation. In fact, we welcome diversity, which we recognize as a source of strength for the company.

At Biocodex, our CSR approach is an holistic one to reconcile the « 4P's »: « People, Planet, Profit and Purpose » and we also ensure that our employees are provided with necessary and relevant tools for both their personal and professional development, while offering them competitive advantages and services.

Join us

BIOCODEX Poland

Take up the challenge and send your application

WHY JOIN US ?#1 For our mission

At BIOCODEX, our mission is to improve the health and well-being of women and men worldwide through our three main areas of expertise: microbiota, women's health and orphan diseases.

We offer innovative products and solutions, are dedicated to advancing scientific research, and use our expert knowledge for the benefit of all.

#2 For our values

Our teams are united by strong shared values. Rooted in our DNA, these values play a driving role in our business, while helping us grow as individuals and as a company.

#J-18808-Ljbffr
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