Senior Brand Manager

4 tygodni temu

Warszawa, Mazovia, Polska Reckitt Pełny etat
We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.

Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

We are seeking a dynamic and experienced Senior Brand Manager to join our OTC Marketing team, focusing on the iconic Nurofen brand. As a Senior Brand Manager, you will play a pivotal role in driving the strategic direction based on brand's purpose, brand equity and business growth of Nurofen in Poland.

Your responsibilities

- Support the development of category strategy and spur the growth of assigned brands with marketing excellence.

- Oversee your brand's annual financial objectives and market share goals, responding to results with actionable plans.

- Contribute to long-term marketing strategies and define communication and innovation policies.

- Assemble the annual Marketing Plan, endorsing marketing actions, sales initiatives, and outstanding execution.

- Devise local business development initiatives in collaboration with internal and external stakeholders to propel the brand forward.

The experience we're looking for
  • Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
  • Minimum 5 years of experience in brand management, preferably in the healthcare or consumer goods industry.
  • Proven track record of success in developing and executing brand strategies that drive business growth and market share.
  • Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
  • Excellent communication, presentation, and interpersonal skills, with the ability to influence cross-functional teams and senior stakeholders.
  • Self-starter with a proactive and entrepreneurial mindset, able to thrive in a fast-paced and dynamic environment.
  • Passion for consumer insights, innovation, and delivering exceptional customer experiences.
  • Fluent spoken and written English
The skills for success

Consumer Insights, Analytical skills, Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Storytelling, Creativity, Marketing optimization, Digital Marketing, Commercial acumen, FMCG/Consumer Health Experience, Brand Management.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.


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