Senior Product Marketing Manager LTV retention upsell/cross-sell initiatives

2 tygodni temu

Warszawa, mazowieckie, Polska E100 International Trade Sp. z o.o. Pełny etat

E100 Marketing team is looking for a Senior Product Marketing Manager, who will be responsible for product positioning, go-to-market strategies, cross-sell / up-sell campaigns, and building long-term customer value through retention initiatives.


If you join our team, you will be responsible for:

  • Owning product messaging and positioning across all customer touchpoints.

  • Launching cross-sell / up-sell campaign.

  • Leading GTM strategies for new launches and feature releases.

  • Creating sales enablement materials to support acquisition and account growth.

  • Designing retention initiatives (loyalty programs, onboarding flows, targeted communications).

  • Collaborating with Product, Sales, and Customer Success to increase adoption and reduce churn.

  • Partnering with Product Managers to translate technical features into customer benefits.

  • Analyzing customer behavior, funnel KPIs, A/B testing, and growth metrics to improve adoption and loyalty.

  • Running research on customer needs and market trends to refine value propositions.

  • Reporting on KPIs: LTV, ARPU, churn, retention rate.


Your KPI will include:

  • Growth of LTV and ARPU through upsell/cross-sell.

  • Retention rate improvement (by cohort).

  • Churn reduction and customer satisfaction metrics.

  • Product adoption and feature usage after launch.



What do we expect?

  • Min. 5 years of experience in B2B product marketing.

  • Polish and English (B2+).

  • Strong understanding of product positioning, value props, GTM frameworks.

  • Proven track record in LTV, retention, and upsell/cross-sell initiatives.

  • Proficiency in data-driven marketing: funnel analysis, A/B testing, cohort tracking, growth metrics.

  • Ability to collaborate across Product, Sales, Customer Success, and Marketing teams.

  • Technical skills: Proficiency in MS Office. Proficiency with analytics tools (PowerBI, Amplitude or similar), CRMs (HubSpot, Creatio or similar). Working knowledge of generative AI tools (ChatGPT, Claude, Perplexity, Copilot and other).

  • Project management & organization: Experience in working with task planning systems (Jira, ClickUp or similar). Excellent organizational and project management skills, ability to prioritize tasks, maintain attention to detail, and deliver projects within deadlines.

  • Communication: Strong interpersonal skills to align with stakeholders, simplify complex ideas and concepts and influence outcomes.



What we offer

  • Stable employment and a hybrid work model (office presence required on Thursdays), plus flexible working hours.

  • Transparent and fair salary, including base salary and KPI-based bonus.

  • Comfortable office space in Mokotów (Pory 78/7): daily fresh fruits, coffee/tea, leisure zone, no dress code.

  • A secure position within a skilled, collaborative team in the dynamic environment of an international product company.

  • Comprehensive benefits package: private health insurance, MultiSport card, etc.

  • Support for your professional and personal growth through training, courses, and the English Speaking Club.

  • Company events and activities: integration events, corporate sports teams, Christmas gifts, birthday celebrations, and more.

  • Charity initiatives and opportunities to engage in community support.

  • Employee Referral Program.

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