IT Marketing Specialist

4 tygodni temu

Kraków, Lesser Poland HEINEKEN Pełny etat

Digital & Technology Team (D&T) is an integral division of HEINEKEN Global Shared Services Center. We are committed to making Heineken the most connected brewery. That includes digitalizing and integrating our processes, ensuring best-in-class technology, and embedding a data-driven culture. By joining us you will work in one of the most dynamic and innovative teams and have a direct impact on building the future of Heineken

Would you like to meet the Team, see our office and much more? Visit our website: Heineken (heineken-)

This role is part of the Global Digital & Technology department of HEINEKEN International and is located at our Heineken Global Shared Service Centre in Krakow.

Join our vibrant team as a Marketing Technology Specialist - Consent Preference management at HEINEKEN. We are on a digital transformation journey to become the best-connected brewer, aligning with our EVERGREEN 2025 strategy. We're evolving to be more customer and consumer-centric, and your role is a pivotal opportunity to make a significant impact in achieving that goal. Be part of the transformation and contribute to our exciting journey toward excellence

As a MarTech Specialist, you will immerse yourself in a collaborative agile squad of product architects and Marketing Technology geeks. This role's major aim is to lead the implementation and configuration of OneTrust across our global organisation.

Your responsibilities would include:

  • executing seamless integration of the OneTrust UCPM solution and transition of other current consent preference management solutions into the existing systems and platforms of the operating companies across the globe
  • ensuring consistency of the overall consent management solution
  • ensuring the delivered system and services are consistent with the agreed architecture and meet the business requirements
  • driving the technical validation and ensure the services of the technology vendors meet the business requirements
  • designing the implementation to be scalable and adaptable to future growth and changes in the marketing and regulatory landscape
  • implementing a user-friendly opt-out management mechanism, empowering consumers to modify or withdraw consent effortlessly
  • willingness to learn and acquire different marketing consent and analytics-oriented certifications (offered by Heineken)
  • forging relationships with stakeholders globally to enhance solution maturity, both technically and business-wise
  • ensuring compliance, by liaising with legal and privacy departments all over the world, with international data protection regulations, such as GDPR, CCPA, and other relevant standards.
  • conducting continuous monitoring of regulatory changes and update the consent solution to ensure ongoing compliance
  • designing and customize branded consent forms aligned with the company's identity, ensuring a positive and regionally adaptable user experience
  • managing granular consent preferences, allowing for specific permissions related to diverse marketing activities
  • establishing automated workflows for the entire consent lifecycle, including initial collection, renewal, and withdrawal processes
  • building marketing consent awareness, people capabilities in OpCo's and share knowledge by means of training sessions geared to a wide group of employees involved in consent management processes
  • generating insightful reports and analytics to track and analyze consent data, supporting data-driven marketing decisions
  • offerring dedicated support channels to address issues and maintain smooth operation of the OneTrust solution
  • tackle data architecture, ensuring seamless data flows for enhanced journeys, and identify opportunities for process and technology improvements that have direct business impact.
  • planning governance and planning for solution and capability maturity, continually assessing people, processes, and technology- the operating model for sustained excellence
  • being able to zoom out and view the solution as part of the wider D&T architecture to plan ahead in terms of technology and data architecture.

You are a good candidate if you have:

  • at least 3-5 years of relevant (global) experience in a similar position
  • business domain expertise for the relevant product
  • knowledge of Azure, Consumer Data Platforms, Consent Solutions, and Personal Data Store
  • good knowledge of international data protection regulations is mandatory
  • excellent facilitation, stakeholder management, presentation, and analysis skills
  • skills in MS Excel, PowerPoint, and financial modelling
  • fluent English language required (communicating and convincing)
  • experience in working with Business Intelligence tools would be a plus
  • experience of working in a deadline-driven environment with rapid release cycles
  • experience with Agile ways of working
  • experience in rollout of global solution operating across the markets will be considered a plus.

  • IT Marketing Specialist

    2 tygodni temu

    Kraków, Lesser Poland Heineken Pełny etat

    Press Tab to Move to Skip to Content Link Select how often (in days) to receive an alert: Select how often (in days) to receive an alert: IT Marketing Specialist - Consent Preference Management Digital & Technology Team (D&T) is an integral division of HEINEKEN Global Shared Services Center. We are committed to making Heineken the most connected brewery....

  • Marketing automation specialist

    2 dni temu

    Kraków, Lesser Poland Ringier Axel Springer Polska Pełny etat

    Ringier Axel Springer Polska poszukuje dynamicznego i doświadczonego specjalisty / specjalistki ds. automatyzacji marketingu, który dołączy do zespołu Growth. Jako Marketing Automation Specialist będziesz odpowiedzialny/a za tworzenie, wdrażanie i optymalizację kampanii marketingowych z wykorzystaniem narzędzi do automatyzacji.Zakres...

  • Senior Meta Ads Specialist

    2 tygodni temu

    Kraków, Lesser Poland Kaman Marketing Pełny etat

    Senior Meta Ads Specialist Kraków, Województwo małopolskie Senior Meta Ads Specialist Kraków Kraków, Lesser Poland Voivodeship, Polska Jesteś kreatywny/a i chcesz spróbować swoich sił w tworzeniu kampanii marketingowych? Świetnie Szukamy człowieka, który pomoże nam w tym jako PPC Specialist, głównie Meta.Praca to w 80% kampanie płatne...

  • Digital marketing specialist

    2 tygodni temu

    Kraków, Lesser Poland Exodigital Pełny etat

    Lokalizacja: Kraków (Ruczaj) FUNKCJA: W Techmo wiemy jak ważna jest skuteczna komunikacja i poświęcamy jej dużo uwagi. Chcemy robić to coraz lepiej, szukamy więc specjalisty, który wzmocni nasz zespół w zakresie marketingu cyfrowego i zajmie się kreowaniem oraz realizacją digitalowych działań marketingowych wspierających sprzedaż i budowanie...

  • Performance Marketing Specialist

    2 tygodni temu

    Kraków, Lesser Poland HAYS POLAND Sp. z o.o. Pełny etat

    Performance Marketing Specialistlokalizacja: Kraków (małopolskie)numer referencyjny:forma zatrudnienia: Pełny etatFor our Client, international pharmaceuticals company, we are looking for a person who join them on the position of Performance Marketing Specialist.Main responsibilities The role involves developing, executing, and optimizing performance...

  • Junior Recruitment Marketing Specialist @

    2 tygodni temu

    Kraków, Lesser Poland Boldare Pełny etat

    Boldare is an Agile-powered company with nearly two decades of international experience in product development and consulting.The company helps clients redefine their industries by building with them the products their users want.Starting in 2004, Boldare now has about 150 talents spread across Europe.They have built over 300 digital products for clients...

  • Digital Marketing Specialist

    2 tygodni temu

    Kraków, Lesser Poland Cube GROUP Pełny etat

    Digital Marketing Specialist (Senior) Kraków, Małopolskie Digital Marketing Specialist (Senior) Kraków Kraków, Lesser Poland Voivodeship, Polska zarządzanie pełną aktywnością naszych Klientów w kanałach digital (PPC, SEO, Content marketing, Afiliacja, Paid Social, E-mail marketing, Programmatic, Video, Mobile).koordynowanie interdyscyplinarnego...

  • Senior Marketing Automation Specialist

    2 tygodni temu

    Kraków, Lesser Poland ERS Career Buddies Pełny etat

    Senior Marketing Automation Specialist Kraków Senior Marketing Automation Specialist Kraków Kraków, Małopolskie, Polska Tu będziesz pracować:Firma, która rozwija największą w Polsce platformę SaaS do prowadzenia sklepów internetowych, a także m. in. : autorski system płatności, usługi do prowadzenia kampanii reklamowych czy logistyki....

  • Senior Online Marketing Specialist

    2 tygodni temu

    Kraków, Lesser Poland Comarch S.A. Pełny etat

    Masz doświadczenie w digital marketingu? Wiesz jak generować leady, kampanie contentowe oraz jak buduje i optymalizuje się lejek sprzedaży w B2B? Posiadasz zdolności organizacyjne, lubisz odpowiedzialne zadania i kreatywne rozwiązania, analitykę i automatyzowanie procesów? Jeśli tak, to mamy idealne stanowisko dla Ciebie Aktualnie do naszego...

  • Influencer Marketing Specialist

    2 tygodni temu

    Kraków, Lesser Poland Skillshot Pełny etat

    We're Frozen District - an indie game developer based in Cracow. We're responsible mainly for creating House Flipper and releasing The Tenants .We're looking for a skilled Influencer Marketing Specialist who can easily find, contact, and maintain our relationships with creators. Ease in communication, extraordinary personal skills, and neverending charisma...

  • Junior Digital Marketing Specialist @

    2 tygodni temu

    Kraków, Lesser Poland Promotraffic Pełny etat

    O ofercie Pasja, Technologia i Grono doświadczonych ekspertów Dołącz do Promotraffic i poznaj możliwości, jakie możemy Ci zaoferować Jesteśmy agencją digital z 10-letnim doświadczeniem.Nasz zespół blisko 80 osób zasilają najlepsi Eksperci w branży, którzy każdego dnia zmieniają oblicze marketingu internetowego za sprawą swojej wiedzy,...

  • Senior Marketing Automation Specialist

    2 tygodni temu

    Kraków, Lesser Poland BOLD PL Pełny etat

    Senior Marketing Automation Specialist Kraków, Lesser Poland Voivodeship Remote (Poland)ABOUT THIS TEAMWe are looking for a Senior Marketing Automation Specialist to join our Email Marketing Team at BOLD. We're on a quest to find a proactive individual to lead new projects, optimize our marketing automation campaigns, and implement new ideas to boost...

  • Performance Marketing Specialist

    2 tygodni temu

    Kraków, Lesser Poland ALK-Abelló AS Pełny etat

    ALK is on an ambitious journey to become the preferred allergy company globally and have in recent years been investing heavily into digital consumer-facing activities. Consumer Care and Digital Excellence is a division put in place to engage potential end-customers of ALK earlier in their disease journey through digital engagement tools, mobilization to...

  • Senior Performance Marketing Specialist

    2 tygodni temu

    Kraków, Lesser Poland Zyskowni Pełny etat

    Senior Performance Marketing Specialist Kraków Kraków, Lesser Poland Voivodeship, Polska to nie jest kolejna zwykła agencja marketingowa. Dzięki naszemu doświadczeniu biznesowemu i wiedzy marketingowej pomagamy swoim Klientom osiągać sukces rynkowy. W naszej pracy kładziemy duży nacisk na partnerstwo z naszymi Klientami, ponieważ wierzymy, że...

  • Marketing Specialist

    2 tygodni temu

    Kraków, Lesser Poland Mysmarthotel Pełny etat

    Marketing · Warszawa, Kraków · Pełny etatSmartHotel rewolucjonizuje świat hotelarstwa i wprowadza NOWY WYMIAR obsługi gości.Wyobraź sobie, że możesz zdalnie przeprowadzić swój check-in w mniej niż minutę, wszelkie informacje o Twoimpobycie, hotelu, promocjach i okolicznych atrakcjach uzyskasz skanując kod QR swoim telefonem, a zapośrednictwem...

  • Communication Specialist

    2 tygodni temu

    Kraków, Lesser Poland Stefanini Pełny etat

    Job Details Communication Specialist Stefanini is a global IT services company with offices in countries worldwide. Since 1987, Stefanini has been providing IT services, including application development, infrastructure outsourcing, systems integration, consulting, and staffing to enterprises globally. Due to the growth of our services, we are seeking an...

  • Deployment Management Specialist

    2 tygodni temu

    Kraków, Lesser Poland Intersnack IT KG Pełny etat

    We want you to grow with us:We are expanding our dynamic IT team and looking for a Deployment Management Specialist to join us. Your role will be crucial in overseeing the seamless deployment of our ERP solutions, ensuring efficient coordination between development teams, and engaging with both technical and business stakeholders. What we can offer: This...

  • Specjalista / Specjalistka ds. Trade Marketingu / Trade Marketing Specialist

    2 tygodni temu

    Kraków, Lesser Poland Euphora Paese Sp. z o.o. Pełny etat

    Specjalista / Specjalistka ds. Trade Marketingu / Trade Marketing SpecialistTwój zakres obowiązkówrealizacja działań reklamowych i promocyjnych w ramach Trade Marketingu zgodnie z przyjętą strategią i budżetem dla wszystkich segmentów dystrybucyjnych i sprzedażowych w kraju i eksporcie, dbanie o poprawność merytoryczną, językową, estetyczną...

  • Junior marketing specialist

    2 tygodni temu

    Kraków, Lesser Poland Grupa CCC Pełny etat

    Aplikujesz na ogłoszenie: Junior marketing specialist Załącz plik (format *.doc lub *.pdf i rozmiarze do 2 MB): Załacz plik CV* (Możesz dodać maksymalnie tylko 1 plik, do 2MB) Administratorem Pani/Pana danych osobowych jest:a) Interkadra Spółka z ograniczoną odpowiedzialnością z siedzibą w Krakowie, ul. Wadowicka 6, Kraków, wpisana do rejestru...

  • Marketing Artwork Senior Specialist

    2 tygodni temu

    Kraków, Lesser Poland PepsiCo Pełny etat

    Overview Working in our Kraków office offers an informal and engaging atmosphere, where you will collaborate with inspiring colleagues. At our city-center location, teams deliver essential services to PepsiCo employees worldwide. Embrace the culture of getting things done, where your dynamism and agility will truly shine. Job Overview Joining us as a...