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Consumer & Media Insights Manager

3 miesięcy temu

Warsaw, Polska PepsiCo Pełny etat
Overview

We’re happy to announce that we have a vacancy due to a promotion within our team We’re looking for a new talent to join us as the Consumer & Media Insights Manager. You will report to Kuba Woźniak, Consumer Insights & Capabilities Development Lead, responsible for both categories (beverages & snacks) for . You will be supported by a person from our Global Business Services, and it will be your responsibility to manage his work (indirect reporting).

There are two primary areas of responsibility:

the consumer insights for the Polish Marketing Beverages team the media insights for the beverages & snacks in Central Europe & Greater Balkans

Why should you join this team?

At PepsiCo you will have the opportunity to work with various sources of research and analysis, as well as top agencies, enabling you to thrive and develop in the insights field. You will truly impact business , working closely with the Head of Marketing Beverages Poland. You will lead the projects and build connections while collaborating within a multinational environment.

What kind of manager is ?

Kuba is passionate about insights, or as he says – he has “Insights in heart”. He’s spent his entire career within insights, enjoying its diversity, and handling business analytics, consumer insights, NRM (Net Revenue Management) insights, category management, shopper insights, and media insights.

He takes care of the right balance between giving the direct subordinates the autonomy to act & make decisions and providing the necessary support.

How do we work and what do we offer?

We work in a hybrid model (50/50 split between days from the office in Warsaw, Plac Konesera, and home) The most important benefits of this position: annual bonus, company car, private healthcare in LUX MED, life insurance at UNIQA, Multisport card, private pension plan, employee assistance program, WorkSmile cafeteria Responsibilities

What are your daily tasks?

Part 1 – consumer insights

You are the first point of contact & owner of the analytical process for business questions of the Polish Marketing Beverages team You prepare deep-dive analyses to address business questions at brand, competitor, channel, and customer levels to find drivers and fix issues based on different market data sources (such as Nielsen, Global Data, GFK Household Panel, Brand Health Tracker tools, shopper, consumer, and internal data) You lead the consumer research agenda for the Beverages category in Poland via cooperating with the leading research agencies You lead the preparation of the monthly x-functional scorecarding for Central Europe & Greater Balkans General Manager Being an everyday partner to Head of Marketing Beverages Poland with regards to finding opportunities for growth for beverage brands

Part 2 – consumer insights

You are responsible for the localization of the Media Mix Modeling tool for both Snacks & Beverages for the top 4 Central Europe & Greater Balkans General markets (Poland, Romania, Greece, Serbia) You partner with the Media department at PepsiCo, as well as external media stakeholders (, media agencies, and Facebook, Google, TikTok, etc.) to build and lead the new area of Insights responsibility: Personalization at Scale Qualifications

What will you bring to the team?

Experience and understanding across the full breadth of market insight techniques – retail audit, consumer panels, loyalty data, brand health trackers, segmentation studies (Nielsen Retail audit data as must-have) Ability to lead and use consumer research Media capabilities, deep dive understanding of media framework, and effectiveness of media Strong analytical thinking with proven ability to connect data & insights across data sources Solid project management skills, ideally put into practice in consumer research/ data analytics projects Good collaboration and savvy communication skills enabling you to work with multiple stakeholders Excellent English and Polish