Insights Manager
5 miesięcy temu
W 1987 roku, Red Bull stworzył nie tylko nowy produkt, ale również całkowicie nową kategorię produktów – napoje energetyczne. Dzisiaj firma Red Bull to ponad 8000 osób w ponad 165 krajach i ponad 5 miliardów sprzedanych puszek rocznie. Świat Red Bulla tworzy przestrzeń dla ludzi, którzy chcą być aktywni, mają swoje pasje i chcą się rozwijać. Zobacz na czym polega różnica.
Poszukiwanie obszarów do wzrostu biznesu, poprawę efektywności oraz skuteczniejszą współpracę z klientami poprzez zaawansowane analizy, monitoring rynku, szerzenie wiedzy, praktyczne wykorzystanie informacji z systemów i danych będących w posiadaniu Red Bull.
OBOWIĄZKI
Obszary, w których pokażesz swoje mocne strony
Zakres obowiązków, które Ci powierzymy:
Analiza trendów rynkowych na podstawie dostępnych danych z serwisów zewnętrznych i informacji zbieranych przez Dział Sprzedaży
Analiza danych (Nielsen, CMR, Euromonitor, Kantar itp.) w celu identyfikacji możliwości wzrostu sprzedaży (udziały rynkowe, dystrybucja, sprzedaż na sklep, poziom zapasów, ceny, etc.)
Bliska współpraca z działem Key Accounts oraz Field Force w celu identyfikacji szans we współpracy z ich klientami
Formułowanie wniosków i obszarów do budowy biznesu
Analiza portfolio
Kontrola powierzonego budżetu na monitoring rynku i badania rynkowe
Wskazanie długoterminowych możliwości rozwoju Red Bull i kategorii u detalisty w dziedzinach cen detalicznych, promocji, asortymentu i zróżnicowania oferty produktów
Wsparcie klienta wiedzą dotyczącą kategorii
Monitorowanie wyników, raportowanie i ocena efektywności działań promocyjnych odbywających się w kanale (wyniki vs. cele)
Przeprowadzanie badania elastyczności cenowej
Wykształcenie wyższe. Min. 3 lata doświadczenia w dużej firmie branży FMCG na stanowisku Insights Managera. Doświadczenie we współpracy z agencjami badającymi rynek i konsumentów (AC Nielsen, Kantar, Euromonitor, GFK etc.) Umiejętność logicznego wnioskowania, ciekawość biznesowa. Umiejętność diagnozowania trendów rynkowych Łatwość w szybkiej nauce i obsłudze nowych systemów sprzedażowych (np. ACIT lub Dunnhumby). Umiejętność słuchania i zadawania trafnych pytań, dociekliwość. Znajomość angielskiego na poziomie bardzo dobrym. Prawo jazdy kat B. Bardzo wysoka komunikatywność, umiejętność współpracy x-funkcyjnej, proaktywna postawa, odporność na stres, umiejętności prezentacyjne Podróże 0-10%
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