Brand Manager

1 miesiąc temu


Warsaw, Polska CD PROJEKT RED Pełny etat
Job Description

The Brand Manager will play a critical role in managing the overall CD PROJEKT RED brand, ensuring it remains distinctive, aligned with the company's vision, and consistently resonant with global audiences. This role focuses on developing and executing go-to-market strategies and brand activation plans, ensuring that CD PROJEKT RED is positioned as a leader in the gaming industry. The Brand Manager works cross-functionally to align Public Relations, Promotions, Creative Services, and external partners to create unified marketing efforts that connect with gamers and drive the company’s brand presence forward.

Reporting to the Global Brand Marketing Director, the Brand Manager is responsible for guiding brand evolution, overseeing the development of marketing campaigns, and ensuring all communication aligns with CD PROJEKT RED's values and strategic goals.     

Key Responsibilities:

  • Brand Strategy & Evolution: Develop and implement innovative go-to-market strategies and activation plans to evolve the CD PROJEKT RED brand in alignment with long-term goals. Generate new ideas and solutions that contribute to the growth and differentiation of the brand.

  • Market & Data Insights: Use consumer data, industry insights, and analytics to inform communication planning and brand strategies. Prioritize target audience segments and key brand features to create unique, differentiated positioning in the market.

  • Cross-Functional Collaboration: Build and maintain strong working relationships across departments, including Development, Creative Services, Marketing, Public Relations, Communications, and Business Development, to ensure alignment and deliver on campaign objectives.

  • Content & Campaign Management: Manage the development and execution of marketing, advertising, and promotional assets, including trailers, packaging, logos, special edition content, and digital assets (social media, websites, etc.). Collaborate with internal teams and external vendors to ensure timely and on-brand delivery.

  • Campaign Calendar Management: Maintain and oversee the content marketing calendar, outlining all promotional efforts across channels to ensure consistent and cohesive messaging.

  • PR & Communications Alignment: Partner with Communications and Public Relations teams to ensure messaging is aligned with product and brand strategies, ensuring consistency across all media and touchpoints.

  • Transmedia Brand Consultancy: Serve as the brand expert and consultant for transmedia initiatives, including partnerships related to movies, television, books, toys, and other licensed products, ensuring they align with the CD PROJEKT RED brand.


Qualifications

  • 5+ years of experience in brand management, marketing, or related roles, ideally within the gaming, entertainment, or tech industry.
  • Proven track record of managing and executing large-scale brand and marketing campaigns with cross-functional teams.

  • Experience working with global brands and managing external agency and partner relationships.

Necessary Skills:

  • Strategic Brand Management: Strong understanding of brand strategy, go-to-market planning, and the ability to craft differentiated, compelling brand positioning.

  • Project Management: Experience in overseeing the development and delivery of creative assets, managing timelines, resources, and budgets effectively.

  • Data-Driven Decision Making: Ability to use data and insights to inform strategic decisions and optimize brand communication efforts.

  • Cross-Functional Leadership: Exceptional collaboration skills to work across departments and manage multiple stakeholders to deliver unified and cohesive marketing efforts.

  • Adaptability & Cultural Awareness: Ability to understand and adapt marketing strategies to different cultural practices and global perspectives.

  • Creative Vision: A strong creative sense to guide the development of impactful marketing assets and campaigns, while ensuring alignment with the overall brand strategy.

  • Communication & Influence: Excellent communication and presentation skills, with the ability to influence key stakeholders and drive consensus.



Additional Information

Working mode

  • Hybrid/On-site work at our Warsaw studio.

Perks & Professional Growth 

  • Flexible working hours — start your workday anytime between 8:00 and 10:00 AM.
  • Trainings, lectures and courses — internal workshops, external training for each employee, ‘Meet a star’ events, knowledge-sharing initiatives, online tutorials, and e-learning classes are all available. There’s always something to learn
  • REDs have access to the cafeteria platform through which they can receive subscription benefits, additional medical packages or vouchers and codes to shops and cinemas.
  • Merch — gifts for newborn rebels and regular chances to nab some cool swag
  • A welcome pack filled with goodies — to help you feel right at home once you join the team

Health & Well-being

  • Private medical healthcare — a selection of medical plans with dental care to choose from, which are also accessible for your partner and relatives.
  • Health checks — tests and vaccinations at the studio as well as professional advice and guidance from a specialist doctor.
  • Psychological care — free mental health support and various well-being webinars. 
  • Multisport card — gain access to a wide number of sporting and fitness facilities across the city.

Social Activities & Life in the Office

  • Dog-friendly office — dog owner? Bring your pooch with you and look after them while working There’s always a furry friend or two to meet at the studio.
  • Social events — we host regular gatherings at the studio where we can all unwind, play games, and just have some fun together.
  • Healthy selections — ​​organic fruit, snacks, muesli, organic honey, vegan milk, and speciality coffee are all at your disposal around the studio. Enjoy
  • Truly international working environment — a chance to meet and work with a diverse selection of people from all around the world.

Head office in Warsaw

  • Sustainable campus with an eco ethos — solar panels provide green energy, 2000 plants and an air-filtering system to help provide clean air, electric car charging points, flower meadows, and more green features in the works.
  • An onsite, well-equipped gym with a climbing wall, daily Gym Assistant support and yoga and healthy spine classes.
  • Car and bike parking spaces.
  • A designated space for your bicycle, as well as bicycle repair equipment and showers available whenever you need them. 
  • No dress-code — we like to keep it casual.

If you have observed any irregularities in our recruitment process please click here to report them.


  • Junior Brand Manager

    5 miesięcy temu


    Warsaw, Polska Danone Pełny etat

    Short Intro and About the Job As the Junior Brand Manager in DANONE, you will take the challenge to prepare wide range of action and activities regarding launch of our dairy products. In this role, you will be responsible for: Supporting Brand Manager / Senior Brand Manager in brand management & ongoing projects, Participating in preparation and...

  • Brand Manager

    1 miesiąc temu


    Warsaw, Polska CD PROJEKT Pełny etat

    Job Description The Brand Manager will play a critical role in managing the overall CD PROJEKT RED brand, ensuring it remains distinctive, aligned with the company's vision, and consistently resonant with global audiences. This role focuses on developing and executing go-to-market strategies and brand activation plans, ensuring that CD PROJEKT RED is...

  • Brand Manager CEE

    7 miesięcy temu


    Warsaw, Polska Spin Master Ltd Pełny etat

    Job Description : What will you work on? As the Brand Manager you will be responsible for Brand Management plans, maximizing opportunities, managing risk, delivering on profitability goals, developing effective long-term business relationships, and exceeding customer expectations. How will you create impact? As the Brand Manager for CEE region,...

  • Brand Manager

    6 miesięcy temu


    Warsaw, Polska Haleon Pełny etat

    Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of...

  • Brand Manager

    6 miesięcy temu


    Warsaw, Polska Jobhouse Sp. z o.o. Pełny etat

    W tej chwili dla naszego Klienta, firmy z branży zdrowia i wellness poszukujemy kandydatów na stanowisko: Brand ManagerWarszawaZapewniamystałe wynagrodzenie i system premiowyzatrudnienie na kontrakt B2Bpłatne dni wolne od pracy (20/26 dni)do 10 płatnych dni wolnych w roku z powodu złego samopoczuciadofinansowanie do opieki medycznej, karty...

  • Amazon Brand Manager

    2 miesięcy temu


    Warsaw, Polska ScaleJet Pełny etat

    Our client, a dynamic Amazon FBA business with a global presence, is looking for a talented and experienced Amazon Brand Manager to join the vibrant team for a full time remote job.As a Brand Manager, you will play a pivotal role in driving the success of the company's brands. You will be responsible for monitoring and enhancing SKU-Level Performance across...

  • Associate Brand Manager

    3 tygodni temu


    Warsaw, Polska Mattel Pełny etat

    Job DescriptionMattel Poland is currently seeking for a passionate Associate Brand Manager for our office in Warsaw, who is eager to learn and develop himself or herself in a multinational and challenging environment. We look for people that are excited by a challenge, want to be rewarded for performance and who are motivated to make things happen. Through...

  • Brand Engagement Manager

    6 miesięcy temu


    Warsaw, Polska L'Oréal Pełny etat

     Brand Engagement Manager  We look for  BRAND ENGAGEMENT MANAGER  who is responsible forbuildingbrand image, equity and advocacy within brand strategy across touchpoints, PR, Rating&Reviews portals, social media channels, influencer & media relations, the heart and the energy of the brand with each task, project and relationship he or she...

  • Brand Manager

    2 tygodni temu


    Warsaw, Polska Michael Page Pełny etat

    Developed and implemented marketing strategy, managed A&P budget Developed, implemented, coordinated and optimize brand activations and media campaigns: -digital: website, landing pages, Facebook, Instagram, influencers, YouTube, AdWords, email marketing, ecommerce content BTL/trade: POSM; catalogues, brochures, stands, etc. Managed product portfolio and...

  • Brand Manager

    7 miesięcy temu


    Warsaw, Polska Roche Pełny etat

    The Position Stanowisko: Brand Manager Twoje zadania: Planowanie krótko i długoterminowych strategii oraz planów dla wybranych produktów, Tworzenie oraz realizacja strategii marketingowych we współpracy z działem sprzedaży, Monitorowanie i analiza rynku i konkurencji, Wdrażanie nowych trendów w marketingu, Współpraca z...

  • Brand Manager

    1 miesiąc temu


    Warsaw, Polska Michael Page Pełny etat

    Strategy implementation in ATL, BTL, digital, analyze shopper marketing activitiesManage internatl and external stakeholders cooperation like Sales, Finance, Logistics, R&D teams and creative agencies, media hause, printers, suppliersResponsible for 360 communicationProject management like NPD process, events, trainings, packaging, social media...

  • Product Marketing Executive

    7 miesięcy temu


    Warsaw, Polska Estée Lauder - Brand Pełny etat

    The position is responsible for product marketing and act like a product expert for the Brands. The main responsibilities are to support managing the product portfolio per channel, retailer, door type through forecasting and setting the prices with close cooperation with Product Manager. Product Executive knows every single SKU in the assortment from...

  • Associate Brand Manager

    3 tygodni temu


    Warsaw, Polska Mattel Pełny etat

    Key Responsibilities:   Contribute actively to defining the medium-term strategy and establishing business objectives for the brand.  Collaborate in shaping the brand’s positioning and developing comprehensive communication campaigns with broad reach.  ​​​​​​​Formulate actionable recommendations and implement initiatives informed by...


  • Warsaw, Polska H&M Pełny etat

    Job DescriptionWe are looking for a professional who is passionate about using data to understand customer behavior, market trends, and brand performance to provide actionable insights that drive business and enhance brand perception. This role involves utilizing various data sources and research methodologies to understand customer preferences, identify...

  • Brand Manager

    1 miesiąc temu


    Warsaw, Polska Mięsna Paczka Pełny etat

    Tu Mięsna Paczka, jeden z najszybciej rozwijających się start-upów w polskim e-commerce spożywczym!Dostarczamy świeże, certyfikowane, ekologiczne produkty, z wygodną dostawą do każdego zakątka kraju. Przełomowo zmieniamy rynek, promując ekologiczne rolnictwo, a to wszystko zgodnie z naszą unikalną kulturą organizacyjną.Tworzymy zespół...


  • Warsaw, Polska AstraZeneca Pełny etat

    At AstraZeneca, we are united by a common purpose: to push the boundaries of science to deliver life-changing medicines. Every day, we make a difference by delivering potentially life-changing medicines to millions of people worldwide. Our purpose is results-oriented and so is our approach. Becoming a more agile and creative company means building a...

  • Website Product Manager

    2 miesięcy temu


    Warsaw, Polska eTeacher Group Pełny etat

    eTeacher group is seeking an experienced and skilled Website Product Manager to take full ownership of the website roadmap, performance, and optimization for eTeacher Group. This is a permanent position for an expert who will manage both brand and eCommerce websites. The Website Product Manager will be responsible for driving measurable results through KPIs,...

  • Brand Manager

    4 miesięcy temu


    Warsaw, Polska Pernod Ricard Pełny etat

    CEL STANOWISKA: Rozwój działań marketingowych zgodnych ze strategią marki Jameson w portfolio Wyborowa Pernod Ricard. CO OFERUJEMY? Pracę z lifestylową marką premium o ciekawej historii i wizerunku; Pracę hybrydową w modelu 3 dni z biura, 2 dni z domu; Rozwój w międzynarodowej organizacji z prestiżowymi markami; ...

  • Marketing Manager

    4 tygodni temu


    Warsaw, Polska eTeacher Group Pełny etat

    eTeacher group is seeking experienced Marketing Managers to lead and drive the comprehensive marketing strategies for our brands. The successful candidates will own the end-to-end marketing vision for their respective brands, from strategy and planning to execution, all while working closely with various teams to achieve business objectives. If you're a...

  • Influencers, Content

    1 tydzień temu


    Warsaw, Polska Philips Pełny etat

    JOB DESCRIPTION Job Title Influencers, Content & PR Junior Manager Job Description We are looking for an experienced and creative Influencers, Content & PR Junior Manager to lead the development and execution of our social media and influencer marketing strategies. In this role you will be responsible for curating engaging content, managing...