Brand Manager

6 miesięcy temu

Warsaw, Polska Haleon Pełny etat

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

Role overview

We are seeking an experienced and creative Brand Manager to join our dynamic marketing team. The ideal candidate will be responsible for developing and implementing brand strategies and tactical presence. Brand Manager will work closely with various departments to ensure that the brand's message is consistently communicated and aligned with our business objectives. This is a fantastic fixed term opportunity for minimum 12 months, to cover for a maternity leave.

Co-develop with regional team and execute locally brand strategies to establish and maintain a strong brand presence

Analyze market trends and competitors to identify opportunities for brand growth.

Ensure consistent brand messaging across all marketing channels including digital, TV, in-store, e-commerce

Analyze brand performance metrics and provide insights to optimize marketing efforts.

Participate in the development of product positioning and go-to-market plans.

Cross-functional Collaboration:

Collaborate with sales, comex and shopper and expert marketing teams to ensure a cohesive approach to brand management.

Coordinate with external agencies and partners to enhance brand visibility and reach.

Budget Management:

Manage the brand marketing budget and ensure all campaigns are executed within allocated resources.

Measure and report on the effectiveness of marketing campaigns and adjust strategies as needed.

Qualifications & Skills :

Bachelor's degree in Marketing, Business, or a related field. A Master's degree is a plus.

Minimum of 5 years of experience in brand management, marketing, or a related field.

Fluent English and Polish.

Proven track record of successfully developing and implementing brand strategies.

Strong understanding of branding principles and market dynamics.

Excellent communication and presentation skills.

Ability to analyze data and translate insights into actionable strategies.

Creative thinking and problem-solving skills.

Proficiency in digital marketing tools and platforms.

Highly organized with strong project management skills.

Ability to work independently and as part of a team.

Adaptable and able to thrive in a fast-paced environment.

Location – this role is based in Warsaw, Poland

Please save a copy of the job description, as this may be helpful to refer to once the advert closes.

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.

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