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Lead Web Marketing Manager
3 miesięcy temu
Key Responsibilities:
Marketing Strategy: Develop and implement marketing strategies that drive user acquisition, engagement, and conversion on the web platform. Web Development Collaboration: Work closely with developers, QA engineers, UX designers, and SEO experts to ensure seamless integration of new features and improvements on the website. Product Ownership: Manage and prioritize the development roadmap for the BOSS Revolution web platform, focusing on marketing goals and user experience. Funnel Analysis: Analyze web user funnels to identify growth opportunities and optimize conversion rates. Stakeholder Collaboration: Collaborate with internal stakeholders to align web development projects with overall business objectives and marketing goals. Task Management: Create detailed requirements for the development team, ensuring clarity and alignment with marketing objectives. Performance Monitoring: Use analytics tools to track and report on the performance of web products, making data-driven decisions to enhance user experience and marketing outcomes. UX Best Practices: Implement UX best practices to continuously improve the website’s user interface and interaction flow. Industry Trends: Stay updated on digital marketing trends, emerging technologies, and web development best practices to maintain a competitive edge.
Requirements:
Marketing Expertise: Proven experience in digital marketing, with a strong focus on web-based B2C products. Web Development Knowledge: Deep understanding of the web development process and experience working closely with development teams. UX & SEO Expertise: Strong background in UX best practices and understanding SEO basics, with the ability to implement strategies that enhance both user experience and search visibility. Analytics Proficiency: Experience with GA4, GTM, and user analytics tools like Amplitude, Smartlook, Hotjar, etc. Project Management: Skilled in project management tools like Jira and experienced in creating detailed task requirements for development teams. Language Skills: Proficiency in English and Russian (C1-2 level), basic Spanish or additional languages are a plus.
What You Get:
Competitive salary and benefits package. Opportunity to work in a dynamic and international environment. Professional growth and development opportunities. A collaborative and innovative work culture. Remote work opportunity (B2B Employment, CET or ET time zones).