Influencer, Content

2 dni temu

Warszawa, Mazovia, Polska Philips International Pełny etat

Influencer, Content & PR Junior Manager

Job Description

We are looking for an experienced and creative Influencer, Content & PR Junior Manager to lead the development and execution of our social media and influencer marketing strategies. In this role, you will be responsible for curating engaging content, managing influencer partnerships, and driving brand visibility across social platforms. The ideal candidate has a strong understanding of current digital trends, and the ability to translate brand objectives into impactful content.

You will also collaborate with cross-functional teams and shape our brand's voice. Your writing skills and attention to detail will contribute to enhancing our brand presence, engaging our audience, and driving business growth.

The role is opened for a fixed-term assignment.

Your responsibilities include:

  1. Plan and execute a comprehensive Social Media Strategy based on the given global guidelines and Polish strategic priorities.
  2. Plan and publish engaging and visually appealing content for Social Media platforms (FB, IG) in cooperation with external agencies and the internal marketing team.
  3. Analyze metrics and report on the performance of social media publications, providing actionable insights.
  4. Manage Influencer cooperation with external agencies and build an active brand ambassador network to spread the word about our brands.
  5. Coordinate influencer content creation, ensuring alignment with brand messaging and compliance with platform guidelines.
  6. Track and analyze the effectiveness of influencer marketing campaigns, providing regular reports and insights to key stakeholders.
  7. Develop a content calendar that balances brand promotion with engaging, community-focused content.
  8. Monitor & analyze the overall social media results, influencers' performance, agencies' service, prepare reports/presentations/analysis, and recommend and implement corrective actions as appropriate.
  9. Monitor social media trends and platform updates to optimize content performance.
  10. Develop relevant SoMe programs based on new technology and content availability in the market.
  11. Be the guardian of a consistent brand image in Social Media for our brands.
  12. Collaborate closely with other teams (e.g., digital marketing, d2c, sales) to ensure that social media and influencer campaigns are aligned with broader marketing and business objectives.
  13. Use data-driven insights to segment the audience and tailor content and influencer strategies to engage different customer groups effectively.
  14. Identify and target emerging demographics, ensuring that campaigns resonate with both existing and new audiences.
  15. Plan and manage assigned budget, reporting and ROI measuring.

To succeed in this role, you should have the following skills and experience:

  1. Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  2. 3+ years of experience in social media management and influencer marketing.
  3. Proven track record of successfully managing and scaling influencer campaigns.
  4. Excellent copywriting and storytelling skills.
  5. Ability to manage multiple projects and meet deadlines in a fast-paced environment.
  6. Creative mindset with a data-driven approach to decision-making.
  7. Excellent interpersonal, communication, and presentation skills.
  8. Can-do attitude and ability to meet deadlines while motivating a multi-functional team.
  9. Fluent in English & Polish speaking and writing is a must.
  10. Solid MS Office skills – PowerPoint, Excel, Word.

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company's facilities.

About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.

If you're interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips.

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