Social Media Marketing

Social Media Marketing & Video Content Repurposing Virtual Assistant

An Emotional Wellbeing Specialist, speaker, author, and HeartMath Trainer. She helps individuals and organizations navigate emotional challenges, improve wellbeing, and develop greater clarity and resilience.

Her work includes grief recovery coaching, HeartMath-based wellbeing support, workplace training and development, speaking engagements, books, and an online class.

Michele is increasingly focused on expanding her workplace training and development opportunities while continuing to support her coaching clients. She has existing podcast appearances, video content, social media accounts, books, and educational products that she would like to leverage more effectively to increase visibility and generate sales.

She is looking for a proactive and collaborative Virtual Assistant who can take ownership of content repurposing and social media execution while helping her better understand digital marketing and the effective use of social media platforms.

Role Overview

The Social Media Marketing & Video Content Repurposing VA will help Michele maximize the value of her existing content by transforming podcast interviews and other available media into engaging social media content.

The VA will support content planning, video clipping and editing, social media publishing, and promotional activities designed to increase brand awareness and drive interest in Michele's books and online class.

Beyond execution, the ideal candidate will bring practical marketing knowledge, suggest improvements, and explain digital marketing concepts in a clear and approachable manner. The VA should be comfortable guiding Michele through unfamiliar platforms, particularly Instagram, at a pace that builds her confidence and independence.

This role is best suited to someone who combines content creation skills with an understanding of social media marketing and can work collaboratively with a client who prefers to focus on coaching, speaking, and training rather than managing social media herself.

Key Responsibilities

1. Video Content Repurposing and Editing

• Review and organize Michele's existing podcast interviews, speaker appearances, and other available video content.
  
• Identify compelling, educational, and relevant segments that can be repurposed into short-form videos.
  
• Edit clips into engaging, platform-appropriate content for social media.
  
• Add captions, subtitles, titles, basic graphics, and other appropriate enhancements.
  
• Ensure that clips accurately reflect Michele's message, expertise, and professional brand.
  
• Prepare video assets in suitable formats and dimensions for the intended platforms.
  
• Identify opportunities to reuse existing content rather than requiring Michele to continually record new videos.
  
• Maintain an organized library of source files, edited videos, and published content.
  

2. Social Media Management

• Help manage and maintain Michele's existing social media presence, particularly on LinkedIn and Facebook.
  
• Support Instagram content publishing and help Michele become more comfortable using the platform.
  
• Develop a practical content plan and posting schedule based on her business goals, available materials, and audience.
  
• Repurpose podcast clips, educational insights, speaking appearances, and other existing resources into relevant posts.
  
• Write engaging captions, post descriptions, calls to action, and relevant hashtags.
  
• Schedule and publish approved content using suitable social media tools.
  
• Maintain a consistent and professional online presence aligned with Michele's work in emotional wellbeing.
  
• Recommend realistic posting frequencies based on available resources and marketing objectives rather than posting simply for the sake of frequency.
  

3. Marketing and Sales Support

• Help promote Michele's books and online class through relevant social media content.
  
• Identify ways to connect educational videos and social posts with appropriate product pages, purchase links, or class registration pages.
  
• Recommend calls to action that encourage interested audiences to learn more about her work and offerings.
  
• Explore ways to repurpose existing content into promotional campaigns.
  
• Help improve the visibility of her products and educational resources through consistent content distribution.
  
• Monitor available engagement and traffic metrics to identify content that resonates with the audience.
  
• Suggest practical marketing improvements to support visibility, audience growth, and potential sales.
  
• Help Michele under