CRM & Retention Manager

4 tygodni temu

Warszawa, Mazovia, Polska JTI Pełny etat

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

What will your story be? Apply now

CRM & Retention Manager

What this position is about - Purpose:

The objective of this position is to contribute to define Digital Engagement strategy and deploy it to boost Consumer onboarding, engagement and retention. Primarily focused on achieving the volume, rate and lifetime value potential of our consumer base.

The CRM & Retention Manager is responsible for developing and executing consumer retention strategies with cooperation with other departments, analyzing customer's data to identify trends to accelerate consumer adoption pattern, increase business results and ensure consumer satisfaction.

What will you do - Responsibilities:

  • Contribute to the development of CRM and consumer retention strategies and drive their implementation
  • CRM retention management based on consumer insights, business objectives and marketing strategies
  • Consumer data management focusing on developing consumer segmentation and targeting (in line with global guidelines and localization objectives)
  • Monitoring and evaluating the effectiveness and accuracy of new campaigns and preparing reports
  • Rewards and loyalty program management - preparing and executing retention campaign briefs, objectives and agency management
  • Develop and track program effectiveness (key performance indicators - KPI). Report on program effectiveness to leadership
  • Ability to collect data, analyze customer data, interpret and draw assumptions to be checked on consumers: analyze customer data and trends to identify areas of improvement. Recommend solutions to improve customer experience
  • Plan and control the budget
  • Collaborate with other internal departments as well as with 3rd parties, digital agencies, web and software developers

Who are we looking for - Requirements:

  • University degree in business, marketing or economics
  • Knowledge of digital marketing principles
  • 5 years of professional experience in digital marketing landscape as CRM Manager within agency or at retail/FMCG
  • Professional experience in deployment of CRM strategies, lifecycle campaigns and retention programs
  • Proven track record of success in developing and implementing data-driven retention programs
  • Very good English (both verbal and written)
  • Very good understanding of digital landscape and project management
  • Experience with CRM tools e.g. ACS (Adobe Campaign Standards), CDP (Consumer Data Platform), UTM Tool
  • Strong interpersonal and communication skills
  • Strong analytical skills with experience in data analysis tools
  • Good team player, very well organized

What to Expect:

  • Full-time employment contract
  • Professional onboarding during your first months at JTI
  • Individual approach to your development plan including certified trainings organized by both external and internal trainers
  • Opportunity to work in an open atmosphere in a modern office in a group of team-players
  • Attractive package of benefits, including among others: company car, private healthcare, sport-card, life insurance, pension plan (when you are here, check our cafeteria system)
  • Work in a 50/50 hybrid system model

Are you ready to join us? Build your success story at JTI. Apply now

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.

If you decide to participate in this recruitment, the administrator of your data will be JTI Polska sp.z o.o. with headquarters in Stary Gostków. Your data will be processed only to support the recruitment process in which you participate.

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