CRM & Retention Manager

3 dni temu

Warszawa, Mazovia, Polska JTI Pełny etat

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

The objective of this position is to contribute to define Digital Engagement strategy and deploy it to boost Consumer onboarding, engagement and retention. Primarily focused on achieving the volume, rate and lifetime value potential of our consumer base.

The CRM & Retention Manager is responsible for developing and executing consumer retention strategies in cooperation with other departments, analyzing customer data to identify trends to accelerate consumer adoption patterns, increase business results, and ensure consumer satisfaction.

What will you do - Responsibilities:
  • Contribute to the development of CRM and consumer retention strategies and drive their implementation
  • CRM retention management based on consumer insights, business objectives, and marketing strategies
  • Consumer data management focusing on developing consumer segmentation and targeting (in line with global guidelines and localization objectives)
  • Monitor and evaluate the effectiveness and accuracy of new campaigns and prepare reports
  • Manage rewards and loyalty programs - prepare and execute retention campaign briefs, objectives, and agency management
  • Develop and track program effectiveness (key performance indicators - KPI) and report on program effectiveness to leadership
  • Collect data, analyze customer data, interpret and draw assumptions to be checked on consumers: analyze customer data and trends to identify areas of improvement and recommend solutions to improve customer experience
  • Plan and control the budget
  • Collaborate with other internal departments as well as with 3rd parties, digital agencies, web, and software developers
Who are we looking for - Requirements:
  • University degree in business, marketing, or economics
  • Knowledge of digital marketing principles
  • 5 years of professional experience in the digital marketing landscape as a CRM Manager within an agency or at retail/FMCG
  • Professional experience in deployment of CRM strategies, lifecycle campaigns, and retention programs
  • Proven track record of success in developing and implementing data-driven retention programs
  • Very good English (both verbal and written)
  • Very good understanding of the digital landscape and project management
  • Experience with CRM tools e.g., ACS (Adobe Campaign Standards), CDP (Consumer Data Platform), UTM Tool
  • Strong interpersonal and communication skills
  • Strong analytical skills with experience in data analysis tools
  • Good team player, very well organized
What to Expect:

Professional onboarding during your first months at JTI.

Individual approach to your development plan including certified trainings organized by both external and internal trainers.

Opportunity to work in an open atmosphere in a modern office in a group of team players.

Attractive package of benefits, including among others: company car, private healthcare, sport-card, life insurance, pension plan (when you are here, check our cafeteria system).

Work in a 50/50 hybrid system model.

Are you ready to join us? Build your success story at JTI. Apply now

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.

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