Consumer Retention Lead

3 dni temu

Warszawa, Mazovia, Polska JTI Pełny etat

We are looking for a talented individual to join our team at JTI as a CRM & Retention Manager. This role will play a key part in helping us achieve our goals by contributing to the development of Digital Engagement strategies and driving their implementation.

In this role, you will work closely with other departments to develop and execute consumer retention strategies. You will also be responsible for analyzing customer data to identify trends, which will help accelerate consumer adoption patterns, increase business results, and ensure consumer satisfaction.

Key Responsibilities:

  • Contribute to the development of CRM and consumer retention strategies and drive their implementation
  • CRM retention management based on consumer insights, business objectives, and marketing strategies
  • Consumer data management focusing on developing consumer segmentation and targeting (in line with global guidelines and localization objectives)
  • Monitoring and evaluating the effectiveness and accuracy of new campaigns and preparing reports
  • Rewards and loyalty program management - preparing and executing retention campaign briefs, objectives, and agency management
  • Develop and track program effectiveness (key performance indicators - KPI). Report on program effectiveness to leadership
  • Ability to collect data, analyze customer data, interpret, and draw assumptions to be checked on consumers: analyze customer data and trends to identify areas of improvement. Recommend solutions to improve customer experience
  • Plan and control the budget
  • Collaborate with other internal departments as well as with 3rd parties, digital agencies, web, and software developers

Requirements:

  • University degree in business, marketing, or economics
  • Knowledge of digital marketing principles
  • 5 years of professional experience in digital marketing landscape as CRM Manager within agency or at retail/FMCG
  • Professional experience in deployment of CRM strategies, lifecycle campaigns, and retention programs
  • Proven track record of success in developing and implementing data-driven retention programs
  • Very good English (both verbal and written)
  • Very good understanding of digital landscape and project management
  • Experience with CRM tools e.g. ACS (Adobe Campaign Standards), CDP (Consumer Data Platform), UTM Tool
  • Strong interpersonal and communication skills
  • Strong analytical skills with experience in data analysis tools
  • Good team player, very well organized

Benefits:

  • Full-time employment contract
  • Professional onboarding during your first months at JTI
  • Individual approach to your development plan including certified trainings organized by both external and internal trainers
  • Opportunity to work in an open atmosphere in a modern office in a group of team-players
  • Attractive package of benefits, including among others: company car, private healthcare, sport-card, life insurance, pension plan (when you are here, check our cafeteria system)
  • Work in a 50/50 hybrid system model

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