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Brand Manager Domestos

4 tygodni temu

Warszawa, Mazovia, Polska Unilever Brazil Pełny etat

JOB PURPOSE

Find your purpose at Unilever. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you. If you are a strong leader with a marketing background, you are passionate about FMCG, sustainability, and building strong brands, then this role is just for you.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE:

Strategic Planning

  1. Creating brand strategy in local stream for the upcoming years.
  2. Preparing category marketing plans (activations, execution, evaluation & putting corrective actions if needed).
  3. Leading brand yearly planning.

Operational Planning

  1. Preparing and submitting Activity Plans on brand level. Making sure that all activities are aligned with JTBD, key market drivers are utilized, key channels are covered, golden customer tailors are developed, and activities assure target realization.
  2. On-going market and brand understanding at consumer and shopper level (brand measures, competition monitoring, media, and consumer/shopper behaviours).
  3. Owning and driving preparation and execution of full package to consumer/shopper for selected national promotions, launches, relaunches, activations.

Operations

  1. Contribution to developing mix & innovation (in cooperation with BG and BU), portfolio management - crafting new portfolio + managing current: listings, de-listings, in-outs, promo SKUs, PPA, limited editions.
  2. Actively contributing to Business Team work: owns & leads respective projects, puts forwards issues, shares updates with the team, gives feedback to others in the meetings; provides inputs to others.
  3. Responsible for shares development for dedicated brand by granularity (monitoring and understanding market shares development (external orientation) / uses it as a reference for activity plan preparation).
  4. Respective budget owner (responsibility to keep proper balance of total budget ATL, BTL); A&P & off budget management.
  5. Providing for S&OP (stock planning) input for Activity review meetings; responsible for forecast accuracy on specific brand level (included in KPI's).
  6. Contribution to price monitoring for selected category (positioning vs competition – SPI monitoring, channel perspective). Supports Leaders in price changes recommendation for respective category.
  7. Contribution to execution of Brand Communication/Activation 360 degree. Keeping consistency of brand communication across all communication channels and consumer and shopper touch points.

Communication

  1. Prepare presentations of the activity plan (context, objectives, priorities) and trade presentations for the sales meetings: category cascades, briefings.
  2. Big events communication to CD: preparing marketing part and participate if needed.

WHAT YOU NEED TO SUCCEED

Experiences & Qualifications

Minimal requirements

  1. 5 years experience of work in FMCG marketing / media.
  2. Experience in developing communication assets.
  3. Experience in optimizing communication campaigns.
  4. Experience in managing complex projects.
  5. Experience in work with P&L.

Preferred requirements

  1. Experience in product development.
  2. Experience in developing TVCs.
  3. Experience of work with HC categories will be a plus.
  4. Marketing Foundation course completed (or equivalent).

Skills

  1. Crafting JTBDs based on ability to move from surface issue to root issue.
  2. Good 6P understanding.
  3. Good understanding of penetration laws.
  4. NPD project management.
  5. Judging creative assets.
  6. Developing marketing concepts.
  7. Unmissable instore KV development.
  8. Briefing creative & research agencies.
  9. Data literacy: Nielsen, GfK, AMB, brand health diagnostics.
  10. Polish and English language fluency.
  11. Good interpersonal skills – ability to create effective networks & partnerships with key stakeholders in local & European teams.

Leadership

  1. You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
  2. As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

Unilever embraces diversity and encourages applicants from all walks of life This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

A Unilever é uma organização comprometida com equidade, inclusão e diversidade para impulsionar nossos resultados de negócios e criar um futuro melhor, a cada dia, para nossos diversos funcionários, consumidores globais, parceiros e comunidades. Acreditamos que uma força de trabalho diversificada nos permite igualar nossas ambições de crescimento e impulsionar a inclusão em todo o negócio. Na Unilever estamos interessados em cada indivíduo trazendo seu 'Eu como um todo' para o trabalho e isso inclui você Assim, se você precisar de algum suporte ou requisitos de acesso, nós o encorajamos a nos aconselhar no momento de sua inscrição para que possamos apoiá-lo através de sua jornada de recrutamento.

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