Brand Manager Domestos

4 tygodni temu

Warszawa, Mazovia, Polska Unilever Brazil Pełny etat

JOB PURPOSE

Find your purpose at Unilever. You will lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you. If you are a strong leader with a marketing background, you are passionate about FMCG, sustainability, and building strong brands, then this role is just for you.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE:

Strategic Planning

  1. Creating brand strategy in local stream for the upcoming years.
  2. Preparing category marketing plans (activations, execution, evaluation & putting corrective actions if needed).
  3. Leading brand yearly planning.

Operational Planning

  1. Preparing and submitting Activity Plans on brand level. Making sure that all activities are aligned with JTBD, key market drivers are utilized, key channels are covered, golden customer tailors are developed, and activities assure target realization.
  2. On-going market and brand understanding at consumer and shopper level (brand measures, competition monitoring, media, and consumer/shopper behaviours).
  3. Owning and driving preparation and execution of full package to consumer/shopper for selected national promotions, launches, relaunches, activations.

Operations

  1. Contribution to developing mix & innovation (in cooperation with BG and BU), portfolio management - crafting new portfolio + managing current: listings, de-listings, in-outs, promo SKUs, PPA, limited editions.
  2. Actively contributing to Business Team work: owns & leads respective projects, puts forwards issues, shares updates with the team, gives feedback to others in the meetings; provides inputs to others.
  3. Responsible for shares development for dedicated brand by granularity (monitoring and understanding market shares development (external orientation) / uses it as a reference for activity plan preparation).
  4. Respective budget owner (responsibility to keep proper balance of total budget ATL, BTL); A&P & off budget management.
  5. Providing for S&OP (stock planning) input for Activity review meetings; responsible for forecast accuracy on specific brand level (included in KPI's).
  6. Contribution to price monitoring for selected category (positioning vs competition – SPI monitoring, channel perspective). Supports Leaders in price changes recommendation for respective category.
  7. Contribution to execution of Brand Communication/Activation 360 degree. Keeping consistency of brand communication across all communication channels and consumer and shopper touch points.

Communication

  1. Prepare presentations of the activity plan (context, objectives, priorities) and trade presentations for the sales meetings: category cascades, briefings.
  2. Big events communication to CD: preparing marketing part and participate if needed.

WHAT YOU NEED TO SUCCEED

Experiences & Qualifications

Minimal requirements

  1. 5 years experience of work in FMCG marketing / media.
  2. Experience in developing communication assets.
  3. Experience in optimizing communication campaigns.
  4. Experience in managing complex projects.
  5. Experience in work with P&L.

Preferred requirements

  1. Experience in product development.
  2. Experience in developing TVCs.
  3. Experience of work with HC categories will be a plus.
  4. Marketing Foundation course completed (or equivalent).

Skills

  1. Crafting JTBDs based on ability to move from surface issue to root issue.
  2. Good 6P understanding.
  3. Good understanding of penetration laws.
  4. NPD project management.
  5. Judging creative assets.
  6. Developing marketing concepts.
  7. Unmissable instore KV development.
  8. Briefing creative & research agencies.
  9. Data literacy: Nielsen, GfK, AMB, brand health diagnostics.
  10. Polish and English language fluency.
  11. Good interpersonal skills – ability to create effective networks & partnerships with key stakeholders in local & European teams.

Leadership

  1. You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
  2. As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.

Unilever embraces diversity and encourages applicants from all walks of life This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.

A Unilever é uma organização comprometida com equidade, inclusão e diversidade para impulsionar nossos resultados de negócios e criar um futuro melhor, a cada dia, para nossos diversos funcionários, consumidores globais, parceiros e comunidades. Acreditamos que uma força de trabalho diversificada nos permite igualar nossas ambições de crescimento e impulsionar a inclusão em todo o negócio. Na Unilever estamos interessados em cada indivíduo trazendo seu 'Eu como um todo' para o trabalho e isso inclui você Assim, se você precisar de algum suporte ou requisitos de acesso, nós o encorajamos a nos aconselhar no momento de sua inscrição para que possamos apoiá-lo através de sua jornada de recrutamento.

#J-18808-Ljbffr

  • Brand Manager

    4 tygodni temu

    Warszawa, Mazovia, Polska TN Poland Pełny etat

    Senior Brand Manager Job DescriptionSanofi Consumer Healthcare is undergoing a transformation across strategic, organizational, and investment aspects, impacting all current and future marketing and business activities. To support this transformation, we seek a Senior Brand Manager to join our Central Eastern Europe (CEE) team. This individual will be...

  • Brand Manager

    4 tygodni temu

    Warszawa, Mazovia, Polska TN Poland Pełny etat

    Sanofi Consumer Healthcare is embarking on a transformative journey, impacting all our current and future marketing and business activities.Our Central Eastern Europe (CEE) team seeks a Brand Manager to lead and identify the most profitable brand growth opportunities.Main Responsibilities:Provide strategic leadership for the brand, allocating resources...

  • Brand Manager

    2 dni temu

    Warszawa, Mazovia, Polska Johnson & Johnson Pełny etat

    At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across...

  • Senior Brand Manager

    4 dni temu

    Warszawa, Mazovia, Polska Asahi International Pełny etat

    Overview:Asahi Europe & International is a leading beverage company that is committed to creating a diverse and inclusive workplace culture. We are seeking a talented Senior Brand Manager to help drive our business forward.The successful candidate will be responsible for developing and executing brand strategies, managing marketing projects, and...

  • Brand Manager

    2 dni temu

    Warszawa, Mazovia, Polska Nord Anglia Education Group Pełny etat

    Welcome to the Nord Anglia Education Group, where we are committed to providing a world-class education and opportunities for students worldwide.We are seeking a highly skilled Brand Manager to join our team and drive our marketing efforts forward. As a key member of our leadership team, you will be responsible for developing and implementing a comprehensive...

  • Senior Brand Manager

    7 dni temu

    Warszawa, Mazovia, Polska TN Poland Pełny etat

    **About Our Team:**We are a dynamic and innovative team based in Florida, dedicated to providing exceptional services to American companies. Our team is passionate about driving growth and creating memorable experiences for our users.**Job Description:**We are seeking a seasoned Senior Brand Manager to join our team. As a key member of our marketing...

  • Brand Storyteller Manager

    2 dni temu

    Warszawa, Mazovia, Polska triple espresso Pełny etat

    We are seeking a highly skilled Brand Storyteller Manager to join our team at Triple Espresso. This individual will be responsible for crafting compelling brand stories and messaging that resonate with our audience.Key Responsibilities:Developing brand positioning statements and messaging frameworks.Crafting compelling content (copywriting, storytelling)...

  • Strategic Brand Manager

    7 dni temu

    Warszawa, Mazovia, Polska 3900 Bacardi-Martini Polska Sp. z.o.o. Pełny etat

    Job OverviewWe are seeking a Strategic Brand Manager to join our team at 3900 Bacardi-Martini Polska Sp. z.o.o.About the RoleThe successful candidate will be responsible for delivering brand performance targets in assigned markets, driving value creation for the company and establishing a healthy business by expanding the portfolio from being dependent on...

  • Brand Development Manager

    2 dni temu

    Warszawa, Mazovia, Polska Nestlé SA Pełny etat

    About the Role:The Brand Development Manager will lead the development of local marketing strategies and execute plans for dedicated portfolios.Key responsibilities include implementing agreed-upon strategies, recommending changes as needed, and aligning with business objectives.Collaborating with other team members, you will develop activities,...

  • Senior Brand Manager

    7 dni temu

    Warszawa, Mazovia, Polska OPPO Pełny etat

    About the JobThis is an exciting opportunity to join our dynamic team as a Junior Product Manager at OPPO. We are looking for a talented individual who can develop and execute strategies that drive business growth and profitability.The successful candidate will be responsible for developing and implementing Go-To-Market strategies for assigned brands and...

  • Brand Manager CEE

    4 tygodni temu

    Warszawa, Mazovia, Polska TN Poland Pełny etat

    Job DescriptionMain ResponsibilitiesThe Brand Manager will oversee the development and implementation of Brand Management plans, focusing on maximizing opportunities, managing risk, achieving profitability goals, building long-term business relationships, and exceeding customer expectations.Create ImpactDevelop annual Brand Management strategies for CEE...

  • PL - Marketing Manager - DENZA Brand

    4 tygodni temu

    Warszawa, Mazovia, Polska TN Poland Pełny etat

    Marketing ManagerAbout the Role:We are seeking a Marketing Manager to build the DENZA brand from scratch and drive sales in the local market.This is a critical role in marketing planning and analysis, localization, public relations management, dealer marketing supervision, and budget steering.Key Responsibilities:Develop and execute regional marketing...

  • Senior Brand Manager Poland

    2 dni temu

    Warszawa, Mazovia, Polska 3900 Bacardi-Martini Polska Sp. z.o.o. Pełny etat

    Job OverviewThe Senior Brand Manager Poland is responsible for delivering brand performance targets in the assigned markets, driving value creation for the company. This role involves creating a legacy of Bacardi and driving key decisions that affect the presence and positioning of the Bacardi brand in these markets.Main ResponsibilitiesConsumer, Shopper and...

  • Brand Manager Poland

    7 dni temu

    Warszawa, Mazovia, Polska TN Poland Pełny etat

    Role HighlightsThis is an exciting opportunity to join our dynamic team as a Marketing and Communications Manager in Poland. As a member of our global Marketing and Communications team, you will play a key role in developing and executing ICEYE's local communications and marketing strategy, story, and messaging, and activities to resonate and engage with our...

  • Senior Brand Manager for Unilever

    3 dni temu

    Warszawa, Mazovia, Polska Unilever Pełny etat

    Job DescriptionThis is an exciting opportunity to join Unilever's Personal Care team as a Senior Brand Manager. The role will involve leading the development and execution of marketing strategies to drive business growth and improve brand performance. Key responsibilities include:Developing and executing marketing strategies to drive business growth and...

  • Brand Manager

    4 tygodni temu

    Warszawa, Mazovia, Polska TN Poland Pełny etat

    Job DescriptionSocial Media and Shopper Marketing ExpertAbout the RoleWe are seeking an experienced Social Media and Shopper Marketing Expert to join our team. As a key member of our marketing department, you will be responsible for developing and implementing effective social media and shopper marketing strategies to drive brand performance.Main...

  • Senior Brand Marketing Manager

    4 tygodni temu

    Warszawa, Mazovia, Polska TN Poland Pełny etat

    **Job Title:** Senior Brand Marketing Manager (Poland), Prime Video, WarsawLocation:Warsaw, PolandJob Category:OtherEU Work Permit Required:YesDescription:We are seeking a highly skilled and experienced Senior Brand Marketing Manager to support the launch of our Polish Originals content. This role will be based in Warsaw with occasional travel to London.The...

  • Strategic Brand Manager for DeWalt Poland

    7 dni temu

    Warszawa, Mazovia, Polska TN Poland Pełny etat

    We are seeking a highly skilled Strategic Brand Manager to join our team in Poland. As a key member of our marketing team, you will be responsible for developing and executing regional brand strategies that drive business growth.Your Key Responsibilities:Develop and implement strategic brand plans across various product groups.Foster brand loyalty and...

  • Brand Management Specialist

    4 dni temu

    Warszawa, Mazovia, Polska TN Poland Pełny etat

    Job DescriptionWe bring health through food to as many people as possible, and we need your help to achieve this mission!The Junior Brand Manager will play a key role in our brand management team, working closely with our Senior Brand Managers to develop and implement strategies that drive business growth.This includes preparing and executing our yearly...

  • Senior Brand Manager

    4 tygodni temu

    Warszawa, Mazovia, Polska AIBY LLC sp z o o Pełny etat

    What you will do:- Craft and execute a comprehensive brand strategy to build and enhance AIBY's global brand presence- Create and implement a brand book to ensure a consistent tone of voice and messaging across all communication channels- Own and drive the process of the corporate website development, ensuring alignment with the brand's identity- Set the...