Senior District Manager Franchise

2 tygodni temu

Warszawa, Mazovia, Polska adidas Pełny etat
Senior District Manager Franchise (m/f/d)

Purpose & Overall Relevance for the Organization:

As a Franchise District Manager, you will be responsible for overseeing the operations and performance of multiple Franchise stores within a designated geographic area. Your primary objective is to drive sales, achieve financial targets, and ensure an exceptional customer experience in each store under your supervision. You will provide guidance and support to store managers and their teams, fostering a culture of excellence and achieving operational excellence. Together with the Partner Directors, you will be responsible for nurturing and maintaining a positive relationship with franchise partners who operate under the company's brand and business model. Your role is pivotal in ensuring franchisees' success, compliance with the franchise agreement, and alignment with the organization's standards and values.

Key Responsibilities:

  1. TRAINING & SUPPORT
    1. Oversee franchisee onboarding and training processes, ensuring new partners are well-prepared to operate successfully.
    2. Develop and update training programs as needed.
    3. Provide ongoing support and guidance to franchisees, ensuring they understand and implement the company's business model and brand standards.
    4. Assist franchisees with day-to-day operational challenges and business growth strategies.
    5. Engage with Franchise store leaders and teams in-store to build rapport, provide support, gather feedback, and recognize exemplary performance, fostering a positive work environment and motivating employees to deliver their best.
    6. Build and maintain positive, collaborative, and professional relationships with franchise partners.
  2. CONSUMER EXPERIENCE
    1. Ensure that stores maintain a high level of customer service.
    2. Encourage maintaining a welcoming and inviting in-store atmosphere.
  3. COMPLIANCE AND QUALITY ASSURANCE
    1. Ensure franchisees adhere to the terms of the franchise agreement, including operational standards, branding guidelines, and contractual obligations.
    2. Conduct regular audits and assessments to verify compliance with company policies and standards.
  4. BUSINESS DEVELOPMENT
    1. Collaborate with franchise partners to identify growth opportunities, whether through opening new locations, expanding existing ones, or enhancing product/service offerings.
    2. Work on joint marketing and sales initiatives to boost franchisee profitability.
  5. MERCHANDISING
    1. Ensure appropriate product placement on the sales floor, with particular focus on best sellers. Partner with Store Managers and Visual Merchandisers ensuring consistent and appealing store look.
    2. Provide input to Franchise Partner Director and Europe HQ regarding consumer trends, categories, seasonality, and store purpose.
  6. OPERATIONAL EXCELLENCE
    1. Drive store operational excellence, ensuring compliance with House of Franchise principles, proper setup of back of house, implementation of FR playbook, and Key Operating procedures are in place.
    2. Ensure DM checklist is executed regularly as part of store visit procedure and reflects real status of the store.
    3. Support store openings and closure projects working closely with Partner Director, Real Estate, and Store Development teams.
  7. PREMISES MANAGEMENT
    1. Provide regular feedback on service level for maintenance, security, and cleaning services to Franchise Partner Director and Europe HQ.
    2. Provide regular feedback on store location, trading zone trends, presence of new retailers and competitors, indicating potential opportunities for relocations/openings to Franchise Partner Director and Europe HQ.
  8. FINANCIAL MANAGEMENT
    1. Ensure stores and district financial targets are met: establish regular P&L review and hold accountability on Net Sales, conversion rate, and Omnichannel services (if applicable).
    2. Provide input for store performance planning as part of Budget, Forecast, and Integrated Business Planning Processes.
  9. OTHER KEY RESPONSIBILITIES
    1. Actively provide feedback to retail back-office functions and stakeholders within assigned projects, acting as a regular 'voice of the consumer' for creating and improving franchising operations.
    2. Lead the implementation of omnichannel consumer journey experiences and relevant tools for high-quality omnichannel retail experiences in stores, focusing on continuous improvements (if applicable).
    3. Ensure all stores in the district are visited at least 3 times per quarter.

Key Relationships:

  1. Retail & Franchise Backoffice functions
  2. Finance Franchising
  3. Zone/cluster local teams
  4. Partner's DMs, Store Managers and their Store teams
  5. Europe Retail Operations and DM community
  6. Europe Retail Training Academy, Local Retail Training Managers and Store Trainers
  7. Retail Expansion and Store Development

Knowledge, Skills and Abilities:

  1. Proven experience in franchise management, retail operations, business development, or a related role.
  2. Strong interpersonal and relationship-building skills.
  3. Excellent communication abilities.
  4. Knowledge of franchising regulations and best practices.
  5. Financial acumen and budgeting skills.
  6. Familiarity with the specific industry and market in which the franchise operates.
  7. Proven success in senior retail management positions.
  8. Excellent communication skills in English and INSERT.
  9. Strong project management skills, with the ability to manage multiple operational initiatives simultaneously and meet deadlines.
  10. Exceptional strategic thinking and problem-solving skills.
  11. Demonstrated experience in financial planning and budget management.
  12. In-depth knowledge of market dynamics, trends, and industry innovations.
  13. Results-driven, with a focus on achieving sales and performance targets.

The role of a Franchise DM may require occasional travel to visit franchisee locations, attend meetings, and conduct assessments. The job also entails flexible hours, as some franchisees may operate outside standard business hours.

Requisite Education and Experience / Minimum Qualifications:

  1. Minimum of 5 years' experience in the retail industry ideally in apparel/fashion/footwear or FMCG, with demonstrated exposure to developing others/training background.
  2. Bachelor's degree in Business Administration, or a related field OR equivalent experience.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

  • COURAGE: Speak up when you see an opportunity; step up when you see a need.
  • OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
  • INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
  • TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
  • INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
  • RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

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