Email Marketing Specialist

4 tygodni temu


Kraków, Lesser Poland TN Poland Pełny etat

Leading recruitment and software development company TechBiz Global is seeking an experienced Email Marketing Specialist to drive our email marketing efforts targeting B2B clients from startups to enterprises.

About the Role:

This individual will play a key role in executing targeted email marketing campaigns, developing marketing strategies, and generating Marketing Qualified Leads (MQLs) for the Sales Team. Reporting directly to the CEO, you'll be responsible for driving our email marketing efforts with a focus on reaching B2B clients.

Key Responsibilities:
  • Email Campaign Strategy & Execution:
    Develop and implement a quarterly email marketing plan ensuring consistent execution of daily cold campaigns and special occasion-based campaigns.
  • Content Creation:
    Craft personalized engaging email copy tailored to different Ideal Customer Profiles (ICPs) that avoid spam triggers.
  • Campaign Optimization:
    Utilize tools such as Apollo HubSpot and SendGrid to run A/B testing determine the best times for sending emails and optimize subject lines calls to action and overall design to improve deliverability and performance.
  • Lead Management:
    Generate and pass warm and hot leads to the Sales Team continuously analyzing and adjusting campaigns to maximize MQLs.
  • Client Outreach:
    Periodically outreach to existing clients with special offers and promotions ensuring customer retention.
  • Analytics & Reporting:
    Regularly analyze campaign performance metrics identify areas for improvement and implement data-driven strategies to improve email open rates click-through rates and conversion rates.
Requirements:
  • Experience:
    2+ years of email marketing experience especially targeting B2B clients proven experience with Apollo or Instantly and HubSpot proficiency in using a mass emailing tool like SendGrid preferably one that integrates with Apollo.
  • Email Marketing Expertise:
    Strong knowledge of email marketing best practices including avoiding spam folders personalization techniques A/B testing and omni-channel communication.
  • Writing & Communication:
    Exceptional writing skills to craft targeted and engaging email messages for different ICPs strong communication skills and the ability to collaborate effectively with internal teams.
  • Campaign & Performance Management:
    Ability to create and execute quarterly marketing plans and adjust based on campaign performance experience analyzing campaign data to optimize performance and increase lead generation.
  • Tools & Technology:
    Familiarity with CRM tools Apollo Instantly HubSpot and mass emailing platforms SendGrid or similar experience with omni-channel communication and A/B testing for improved campaign outcomes.
  • Additional Skills:
    • Knowledge of multiple languages is a plus with preference for German Korean or Russian.
    • Experience working with multiple regions ideally including the USA UK Germany Singapore and South Korea.
Preferred Candidate Qualities:
  • Energetic & Self-motivated:
    We are looking for someone who brings energy and drive to their work and is capable of self-energizing to achieve high levels of performance.
  • Flexible & Remote Ready:
    The position is remote and the location is flexible with a preference for candidates from cost-effective regions.


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