Email Campaign Manager

2 dni temu


Kraków, Lesser Poland TN Poland Pełny etat
Key Responsibilities:
  1. Email Campaign Strategy & Execution: Develop and implement a quarterly email marketing plan to ensure consistent execution of daily cold campaigns and special occasion-based campaigns.
  2. Content Creation: Craft personalized, engaging email copy tailored to different ICPs that avoid spam triggers.
  3. Campaign Optimization: Utilize tools such as Apollo, HubSpot, and SendGrid to run A/B testing, determine the best times for sending emails, and optimize subject lines, calls to action, and overall design to improve deliverability and performance.
  4. Lead Management: Generate and pass warm and hot leads to the Sales Team, continuously analyzing and adjusting campaigns to maximize MQLs.
  5. Client Outreach: Periodically outreach to existing clients with special offers and promotions, ensuring customer retention.


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