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Brand Manager

1 miesiąc temu

Warszawa, Mazovia, Polska TN Poland Pełny etat
Senior Brand Manager Job Description

Sanofi Consumer Healthcare is undergoing a transformation across strategic, organizational, and investment aspects, impacting all current and future marketing and business activities. To support this transformation, we seek a Senior Brand Manager to join our Central Eastern Europe (CEE) team. This individual will be responsible for identifying the most profitable and relevant brand growth opportunities.



Main Responsibilities:
  • Strategic Leadership: Oversees brand strategy and resource allocation across various initiatives.
  • Brand Growth Opportunities: Identifies the most profitable and relevant growth opportunities and allocates budget accordingly.
  • Investment Sign-Off: Approves ATL and BTL investments for the brand.
  • Strategic Growth Plans: Leads, evaluates, and ensures implementation of growth plans to achieve above-market sales and profitability objectives.
  • Analytics and Market Understanding: Drives brand analytics, market, and competition understanding, as well as integrated planning processes.
  • Key Initiatives: Executes key initiatives driving brand growth.
  • High ROI Initiatives: Leads the identification of high return-on-investment initiatives to drive best-performing brand activations.
  • Performance Tracking: Challenges and endorses KPIs proposed by the Performance Analytics Team to track brand performance and ROI.


About You:
  • Education: University degree in business or scientific background.
  • Experience: Proven work experience as a Brand Manager with expertise in creating and developing brand strategy.
  • Background: Current or previous experience in Consumer Healthcare or FMCG companies with a proven track record in marketing positions.
  • Skills: Executional excellence, leadership, strategic thinking, autonomy, creativity, problem-solving, team spirit, persuasiveness, influence, digital savvy, fluency in Polish and English.


What We Offer at Sanofi:
  • International Environment: Develop your talent within an international work environment.
  • Career Development: Access to internal recruitment and development libraries to create your own career path.
  • Flexible Work Arrangements: Flexible home office policy allowing up to 50% remote work.
  • Benefits Package: Attractive package of benefits, including car and employee assistance program.


Pursue, Discover:
At Sanofi, we strive for better outcomes through science and collaboration. We provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability, or gender identity.