Zone Brand Lead

6 dni temu

Warszawa, Mazovia, Polska TN Poland Pełny etat

Sanofi Consumer Healthcare is engaged in a transformation from a strategic, organizational and investment aspect, which impacts all our current and future marketing and business activities. To help fuel this transformation, we are looking for a Zone Brand Lead to join our Central Eastern Europe (CEE) team. You will be responsible for leading and identifying the growth opportunities for one of our love brands: Essentiale.

Main responsibilities:
  • Build CEE organization engagement for growing leading portfolio of Essentiale brand for Sanofi CHC.
  • Craft and manage annual budgets, forecasts, and financial performance metrics with precision and strategic foresight in collaboration with the country leadership teams.
  • Oversee the meticulous financial stewardship of the brand, encompassing revenue growth, OPEX optimization, and bottom-line enhancement.
  • Own brand building (brand strategy - positioning and long-term plan, brand planning, communication & media strategy, innovation strategy) for the countries and brands in scope.
  • Own end-to-end brand activation along the consumers' journey to enable them to take health in their hands. Drive seamless operational execution across all markets, ensuring consistency and excellence in brand delivery.
  • Collaborate on Healthcare Professionals (HCP) engagement & E-commerce strategy and own investments & materials supporting the execution.
  • Monitor and influence brand performance to ensure it meets category KPIs on Sales (sell-in/sell-out), profitability (BOI) and innovation (incremental sales).
  • Anticipate and manage upsides and risks to ensure achievement of business targets.
  • Role model Sanofi Leadership values and behaviours day to day and as a member of CEE Leadership Team.
  • Contribute to building managers of the future on his/her team and inspire growth across the entire organization.
About you
  • University Degree - Business or Marketing Background.
  • Strong marketing experience in recognized OTC/FMCG companies at country and/or Zone level with proven track record of stretch business growth and brand building (measured via share growth and brand equity growth).
  • Strong track record in strategic & operational marketing as well as innovation.
  • Flair for creativity and building effective relationships with creative agencies.
  • Strong leadership skills (experienced in leading teams including direct report relationships, cross-functional teams as well as effective intercultural leadership acumen).
  • Excellent people and communication skills, ability to operate and influence in a diverse and complex matrix environment, and ability to build sustainable social relationships within the organization and with external stakeholders.
  • Experience in effective cross-functional engagement with e.g. Supply Chain, Industrial Development, Market Research, Medical and Regulatory.
  • Experience in P&L management and accountability.
  • International experience (experience working outside of own cultural environment / across multiple countries preferred).
  • Fluent knowledge of English.
What we offer at Sanofi:
  • An international work environment, in which you can develop your talent and realize ideas and innovations within a competent team.
  • Access to internal recruitment and development libraries - you can create your own career path within Sanofi; your professional development will be supported purposefully.
  • Flexible home office policy, with a possibility to work up to 50% of time from home, where you can easily schedule your office days.
  • An attractive package of benefits.
  • Employee Assistance Program (mental health support, legal and financial consulting).

Pursue, discover

Better is out there. Better medications, better outcomes, better science. But progress doesn't happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let's be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

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