Category Manager NIVEA

4 tygodni temu


Poznań, Greater Poland Beiersdorf Pełny etat
Your Tasks
  • Driving the implementation of 4P targeted execution (PICOS) on NPD and CORE.
  • Owning the category assortment strategy, primary shelf, secondary placements and promotion strategy by channel.
  • Developing and deploying NPD selling stories to key account managers.
  • Developing Best in Class Launch plans for strategic novelties and leading implementation with the sales team.
  • Preparing Drive Plan for respective categories and ensuring its execution (jointly with Marketing and Sales department), managing activities budget.
  • Monitoring and analyzing development of respective categories per channel/customer versus competition, defining key category drivers.
  • Contributing to category KPI setting, tracking progress, identifying gaps (net sales, market share, gross margin) and developing gap closing measures.
  • Evaluating systematically and actively contributing to the development of new or improved concepts/activities, tracking activities results.
  • Using data and knowledge from available tools: Nielsen, GFK, local & research studies, U&A, etc. Creating shopper and customer understanding for respective categories.
  • Actively sharing and reapplying best practices, shopper insights and category understandings across the regional SCM department.
Your Profile
  • Fluency in English and Polish.
  • University degree.
  • At least 5 years of experience in Marketing, Sales or Shopper Marketing/Trade Marketing in the FMCG industry. Experience in Skin Care is a plus.
  • Strong strategic and analytical skills.
  • Excellent communication and presentation skills.
  • Ownership and entrepreneurial mindset.
  • Team player.
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