Director, Marketing Analytics and Technology
3 tygodni temu
- Full-time
Work smart, have fun and make an impact
Our purpose is to guide all companies toward a sustainable world. EcoVadis is the leading provider of business sustainability ratings. Our solutions are backed by an international team of experts and powerful technology. We analyze data and build sustainability scorecards that give companies actionable insights into their environmental, social and ethical risks.
Why apply to EcoVadis? Be a part of the global sustainability change in business. Grow your career. Work with extraordinary people. Feel valued for your contribution.
Marketing at EcoVadis isn't about ads or campaigns—it's about making change happen. It's the art of telling a story that resonates so deeply, it drives action. We solve real problems for our customers, showing up with empathy, clarity, and value.
As a leader in marketing analytics, you will play a key role in transforming the marketing function into a data-driven organization. In this new role, you will:
- Orchestrate functional requirements for workflows within and between key systems in the Marketing tech stack (Hubspot, Salesforce, Pardot, Google Analytics, ZoomInfo, Highspot, Workato, etc.)
- Lead marketing campaign operations and provide functional requirements for new technology implementations, supporting customer acquisition, expansion, and retention.
- Proactively ensure that everything in our MarTech stack is working as it should be, owning and maintaining the functional side of technology (definition of processes, requirements) foundation that delivers an exceptional experience for our customers and supports our marketing goals.
- Partner with Revops and Enterprise Architecture team on activities such as database hygiene and maintenance, enrichment, intent, etc.
- Monitor lead routing accuracy, key data points populating correctly, and ensuring lead recipients are following the prescribed processes.
- Drive experimental design and analysis around new marketing signals, incrementally testing, and evaluating vendors to support inbound and outbound efforts.
- Be an expert on our marketing data, understanding the intricacies of our ad platforms, website, campaigns, and the various programs we use to produce a cohesive and actionable view into Marketing performance.
- Develop dashboards and reporting for website traffic, paid channels, digital performance, and other Marketing investments.
- Create reports and dashboards for Marketing programs and channels (paid search, paid social, display, webinars, events, content syndication, etc.), providing key trends and insights to the team.
- Track program results, measure success, and report metrics to stakeholders across the business.
- Act as the bridge between tech and marketing teams. Gather marketing business requirements and enable delivery.
Minimum Requirements:
- An advanced degree (Master's or PhD) in Math, Physics, Statistics, Economics, Computer Science, or similar domain.
- 10+ years of experience in data analytics, consulting, or related quantitative role.
- Very strong communication skills, able to effectively communicate in a clear and concise manner to various levels from early career staff to SVP level.
- Expert proficiency with SQL. Experience with Python and/or R is a plus.
- Experience with web and app analytics platforms like GA4, Hubspot, LinkedIn, Salesforce is a must.
- Experience with data visualization software like Tableau, Looker Studio.
- Prior experience working with Media Mix Modeling, Multi-touch Attribution, machine learning implementations, causal inference, time series modeling, LTV calculations, and segmentation.
In return for your expertise, we offer:
- Support with all the necessary office and IT equipment.
- Wellness allowance for mental and physical wellbeing.
- Access to professional mental health support.
- Learning and development opportunities.
- Sustainability events and community involvement.
- Employee-led resource groups.
- Optional health care and life insurance.
- Multisport card.
- Lunch card.
- Hybrid (4 days in office per month) / full remote work.
- Remote work from abroad policy.
- Internet and Electricity bill allowance.
- Additional day for community service when volunteering.
Our hiring team looks forward to reviewing your CV, in English, with a guaranteed response to every application. A new job with purpose awaits you
Don't fit all the criteria but still think you'd be a good candidate? Please apply anyway to give our hiring team the opportunity to assess your skills and to learn more about what you could bring to EcoVadis.
Can the hiring process be adjusted to suit my needs? Yes. We want everyone going through the hiring process with EcoVadis to feel confident that you are able to demonstrate your full potential. We welcome applications from disabled people, people with long-term health conditions, and neurodiverse candidates. If you need any adjustments, including the provision of interview questions, please let the hiring team know.
EcoVadis commits to equity, inclusion and reducing bias in our hiring processes. EcoVadis does not accept any form of discrimination based on color, national or ethnic origin, ancestry, citizenship, religion, beliefs, age, sex, gender identity, sexual orientation, neurodiversity, disability, parental status, or any other protected characteristic that makes you unique.
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