PR & Marketing Manager Swatch & Flik Flak
4 dni temu
- Opracowywanie i wdrażanie strategii PR oraz marketingowej zgodnie z wytycznymi z HQ.
- Wsparcie marketingowe, opracowywanie i realizacja planu aktywności marketingowych oraz PR dla marki.
- Nawiązywanie i rozwijanie doskonałych relacji z przedstawicielami mediów, dziennikarzami, stylistami, influencerami, blogerami, a także z galeriami handlowymi w celu realizacji działań promujących marki Swatch oraz Flik Flak.
- Przygotowywanie Media Planów, negocjowanie warunków i kontrola budżetu marketingowego w zakresie PR i Marketingu.
- Przygotowywanie oraz organizowanie spotkań prasowych i konferencji dla dziennikarzy, a także eventów w sklepach Swatch w centrach handlowych.
- Przygotowywanie kampanii reklamowych i promocyjnych, przygotowywanie i wysyłka materiałów prasowych.
- Tworzenie materiałów prasowych dotyczących produktów i kluczowych wydarzeń.
- Raportowanie: przygotowywanie raportów z działań dla HQ i Brand Managera, analiza ukazań PR.
- Analiza rynku i konkurencji, przewidywanie przyszłych trendów, inicjowanie adekwatnych działań marketingowych.
- Współpraca z kluczowymi partnerami handlowymi w zakresie wysyłania materiałów prasowych promujących nowe kolekcje.
- Obsługa polskiej strony marki Swatch na Facebook'u.
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