Senior Global Marketing Specialist

1 tydzień temu

Warszawa, Mazovia, Polska Ingersoll-Rand plc Pełny etat

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Senior Global Marketing SpecialistLocation

Europe – Remote.

About Us

At Ingersoll Rand we are passionate about inspiring progress around the world. Our people and our family of brands work together to increase industrial productivity and efficiency. We are a global business committed to a world of sustainable progress and enduring results. For more information, visit www.ingersollrand.com.

Job Summary

The Ingersoll Rand Life Science Technologies business is seeking a Senior Global Marketing Specialist to execute critical growth capabilities within the global demand generation team. This position will report directly to the Demand Generation Director for Life Science Technologies while working closely with all the different regions, commercial, and operational teams to drive effective demand generation campaigns.

The ideal candidate will have experience and knowledge of B2B marketing in the Pharmaceuticals or Medical Devices industry and will assist in driving lead generation for the Life Science brands as well as providing support for global marketing initiatives.

Responsibilities

Responsibility for SEO, website content and enhancement support of a Life Science brand, including:

  • Completing website technical audits and providing content creation strategies to help improve organic performance.
  • Defining critical keywords for each brand and optimizing all product website pages accordingly.
  • Tracking, reporting, and analysing website analytics initiatives and campaigns.

Responsibility for multichannel content creation:

  • Creating and managing global & regional marketing strategies.
  • Establishing effective relationships with internal and external stakeholders.
  • Managing and developing the strategy for online marketing automation nurturing campaigns, including roadmap creation and reporting.
  • Supporting value-selling content creation, new product launches, and brand strategy in different formats across the brands.
  • Developing video strategy and running photo/video shooting activities to support the multiformat approach.
  • Operating different business analytics systems to create reports regularly, ensuring organization and consistency.
Basic Qualifications
  • 4+ years' experience in digital marketing - preferably in a medical devices, lab, pharmaceuticals and/or life science in a B2B environment.
  • Bachelor's degree in marketing, business, or a related field with experience in web or digital marketing or related web development. A technical background (engineer, chemist, etc.) is an asset.
  • Experience with SEO and multi-channel content creation.
  • Experience in Salesforce or similar CRM system is a plus.
  • PC proficient, including Microsoft Word, Excel, and PowerPoint.
  • Knowledge and experience of B2B Demand Generation.
Travel & Work Arrangements/Requirements

Occasional travel across Europe will be required for events and team meetings.

  • Results-oriented and competitive-natured.
  • Strong problem-solving skills with a solutions-driven mindset driven by analytics.
  • Strong project management skills. Ability to work projects from start to finish – identify opportunities and drive execution.
  • Understanding of integrated marketing principles/concepts, customer segmentation and buying journey.
  • Demonstrate strong verbal, communication, and presentation skills.
  • Creative, curious and energetic personality willing to assume multi-dimensional role and desire to learn new products and markets.
What we Offer
  • Competitive base salary, ensuring fair compensation for your skills and experience.
  • Yearly performance-based bonus, rewarding your hard work and dedication.
  • We are all owners of the company Stock options that align your interests with the company's success.
  • Private Medical Care, ensuring your well-being is taken care of.
  • Cafeteria / Holiday subsidy to support your leisure time and work-life balance.
  • Hybrid work model, providing flexibility and work-life balance.
  • Stable working environment, focusing on long-term cooperation and mutual growth.
  • Opportunities for professional growth and development, including Technical, Professional, and Skills Training in all required tools & individual development plan with internal Mentorship program.
  • Collaborative, multicultural work environment with a team of dedicated professionals, fostering innovation and teamwork.
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