B2C Product

6 dni temu

Warszawa, Mazovia, Polska Nestlé SA Pełny etat

You're energized by challenges, creative brand-building… and great coffee?

The Nespresso story began with a simple but revolutionary idea: enable anyone to create the perfect cup of espresso coffee – just like a skilled barista. From this beginning more than 30 years ago, the Nespresso brand concept, the Nespresso Trilogy: exceptional coffees, smart and stylish coffee machines and personalized, exclusive services, has revolutionized the way people enjoy their coffee and has evolved from pioneer to being the reference in portioned premium coffee.

Nespresso worldwide since its launch has enjoyed growth year on year. Our ambitions for coming years are sky high. Currently we are looking for a B2C Product Manager with the mission to:

Own and manage the B2C product portfolio of coffee, machines, accessories and services, by translating and implementing global product launches & themes (IAP) to market needs, execute CRM calendar and initiate market specific local initiatives. Drive marketing strategy and execution of activity plan in Baltic countries.

Key responsibilities on the position:

  • Develop the commercial value proposition incl. new products/services
  • Promotional plan development, management and validation, including pre- and post-evaluations of promotional campaigns and ongoing campaign monitoring & adjustment
  • Review portfolio performance continuously to understand and lead possible optimizations, e.g. promotion, pricing, portfolio rationalization, with support from data & insights
  • E2E campaign management (process revision, improvement and tracking)
  • Drive the activation (e.g. acquisition, promotion) strategy for B2C
  • Initiate market specific local initiatives
  • Ensure cross-channel synchronization on products and activities launches
  • Continuous market analysis to ensure relevancy in product and activation proposals (Nielsen, GFK, stores visits, competition analysis)
  • Subscription lead and improvement as part of Nespresso Loyalty program
  • Drive consumer loyalty through Nespresso Club enhancement in the market. Initiate new activations and campaigns launches based on market trends and consumer need

To succeed in the role the following experience and competencies will be essential:

  • At least 5 years of experience in Commercial Marketing or/and Product Management
  • Worked for a premium brand with an FMCG mindset
  • Experience in managing external partners
  • Strong organizational or project management skills in a commercial environment
  • Accuracy and attention to details, strong analytical skills
  • Results-driven, high-energy, innovation minded
  • Fluent English and Polish

We Offer:

  • Permanent employment agreement.
  • Interesting and challenging work in an international company – a branch of a worldwide and well-recognized FMCG concern
  • Competitive benefits package: private medical care, Multisport card, Pension Fund, 50% discount for lunch in a company canteen, coffee benefit
  • Possibility to work in a dynamic team of professionals and leaders
  • Possibility to work with challenging projects and responsible tasks
  • Atmosphere full of respect, professionalism
  • Possibility of development & career advancement
  • Flexible working hours with possibility to work from home
  • Opportunity to participate in Sustainability projects, and join a community focused on creating sustainable solutions.
  • Modern office in Mokotów area (15 min. from Wilanowska Metro Station)

If you find the challenge exciting and match up, we have a great culture and will work rigorously to make you feel welcome and valued from day one.

#J-18808-Ljbffr

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