Senior Marketing Automation Specialist

At uPacjenta , we're building technology that brings preventive health directly to homes and offices. We help thousands take control of their wellbeing through diagnostics, early detection and simple, everyday actions.To accelerate our lifecycle growth, we're looking for a Senior Marketing Automation Specialist — someone who is hands-on, execution-driven and deeply experienced in email/SMS automation, CRM segmentation and user journey optimisation.If you love building flows, know your way around data, and enjoy turning complex user paths into high-performing communication — this role is for you. About the role This is a strongly execution-focused position. Your main responsibility is to build, run and optimise automated communication that activates, engages and converts our users.You'll manage two main areas: B2C automation & email marketing Building and growing our email marketing engine Running the company newsletter end-to-end (with the help of the creative team) Creating and improving automated flows for activation, retention, upsell, win-back Managing segmentation, scoring and CRM database structure B2B2C user journeys You will own the lifecycle communication for employees of companies that use our onsite blood-testing service. Your goal:Turn these users into active B2C subscribers — and onboard them into our consumer offer through clear, personalised automation.This requires deep understanding of user behaviour, segmentation logic and the ability to design communication paths across multiple touchpoints. Your key responsibilities: Build and manage automated marketing flows in Synerise (welcome, activation, onboarding, retention, upsell, reactivation). Plan and execute newsletters: segmentation, creation, sending, reporting. Develop and maintain CRM database structure, segments, tags and scoring models. Build B2B2C user journeys that educate, activate and convert company employees into B2C customers. Run A/B tests across messages, timing and segmentation strategies. Monitor and improve deliverability, open rates, CTR, conversion and revenue from automation. Ensure database hygiene, compliance and scalable growth. Collaborate with Product, Data and Performance teams to align communication with user behaviours and funnel insights. Prepare reports on flow performance, user cohorts and behavioural segments. Deliver continuous improvements to automation flows — fast iteration cycles are key. What will help you succeed: Hands-on experience (3 years) in marketing automation, CRM management or lifecycle marketing. Excellent domain knowledge : segmentation, consent, events, triggers, data models, deliverability. Proven ability to build and optimise lifecycle flows from scratch. Experience managing CRM databases and designing complex segmentation logic. Comfortable working with behavioural and transactional data. Strong analytical mindset — working with dashboards, cohorts, experimentation. Ability to turn insights into quick, effective action. Fluent in Polish and comfortable in English. Based in Warsaw (3 days/week in the office). Good knowledge of AI tools and the ability to use them effectively at work Nice to have: experience with Synerise, strategic lifecycle thinking, experience with B2B2C environments, health/diagnostics or e-commerce. How we'll measure your success: B2C activation and retention Performance of automated flows (deliverability → CTR → conversion → revenue) Database growth and quality B2B2C conversion to active B2C users Speed and impact of improvements in automation flows What you'll get in return: Central Point office — 16th floor with a panoramic view of Warsaw Annual preventive health check-up B2B contract Private medical care (LuxMed) MultiSport card Discounts for lab tests for you and your family Hybrid model: 3 days in-office High autonomy and real impact on lifecycle performance Extra day off on your birthday Supportive and ambitious team Recruitment process: Online chat with HR (max 45 min) Online interview with our COO (1h) Recruitment task Final interview with COO and Performance Manager Decision Ready to build and scale one of the most effective marketing automation engines in Polish health-tech? Apply now