Art Director/Brand Manager

1 dzień temu

Kraków, Lesser Poland Reality Games Pełny etat
{"title": "Art Director/Brand Manager", "description": "Key Responsibilities:
  • Creative Concept Development & Leadership:
    • Collaborate with the CEO, Head of Product, and business development teams to translate brand partnerships into innovative in-game integrations and ad campaigns.
    • Lead the ideation and development of engaging ad concepts that resonate with target audiences across platforms like Facebook, Instagram, Google Ads, TikTok, YouTube, and Snapchat.
    • Oversee the creation of co-branded in-game content, ensuring alignment with both the Monopoly World and partner brands.
  • Visual Design & Execution:
    • Direct the production of high-quality ad assets, including dynamic video ads with motion graphics.
    • Provide creative direction and oversee the development of in-game elements to ensure visual consistency with the game's brand aesthetic and partner requirements.
    • Review and approve all creative assets, maintaining high standards of quality and adherence to brand guidelines.
  • Strategic Collaboration & Business Representation:
    • Represent the company at global brand, gaming, and technology conferences, engaging in networking and presenting to potential partners.
    • Lead international meetings with brand stakeholders and agencies, negotiating terms and ensuring alignment on business objectives.
    • Work closely with external creative agencies and internal teams (marketing, user acquisition, analytics) to ensure cohesive and effective ad campaigns.
  • Data-Driven Performance Optimization with Strong Collaboration with Delivery Manager:
    • Lead A/B testing and performance analysis for ad creatives, using insights to refine and improve both advertising strategies and brand integrations.
    • Manage budgets for brand partnerships and advertising, ensuring a balance between production quality and cost-efficiency.
  • Innovation & Trend Adaptation:
    • Stay up to date on trends in mobile gaming, digital advertising, and brand partnerships, applying innovative ad formats (such as AR or interactive experiences) to push creative boundaries.
    • Continuously refresh and update ad creatives and brand partnership elements to keep them relevant and effective.
  • Brand Consistency & Quality Control:
    • Ensure all brand partnership initiatives align with the Monopoly World brand guidelines and partner brand standards.
    • Incorporate player feedback and market insights into ad campaigns and partnership integrations for continuous improvement.
Requirements:
  • Proven track record as an Art Director.
  • Experience with strategy games on mobile platforms is highly preferred.
  • Expertise in working with both in-house and outsourced art teams.
  • Strong leadership, communication, and collaboration skills.
  • Deep understanding of mobile gaming audiences and user preferences.
What We Offer:
  • Attractive salary + bonuses.
  • Flexible working hours.
  • Opportunity to contribute your ideas and shape the visual direction of an innovative mobile game.
  • Stunning office in the heart of Kraków, nestled in a historic building just steps away from the vibrant city center.
  • A supportive and value-driven team culture, with trust and respect at the core.
", "lang_code": "en"}

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