Digital Marketing Operations Manager

7 dni temu

Warszawa, Mazovia, Polska The British American Tobacco Group Pełny etat

The British American Tobacco Group is Evolving at a Breakneck Pace

As an Email Marketing Specialist, you will play a pivotal role in ensuring the seamless execution of CRM & Consumer Care initiatives across our markets. You will work within the Global Business Solutions - Consumer Experience Digital Operations team, collaborating closely with the Digital & Omnichannel Area function to enhance consumer engagement and satisfaction.

You will be responsible for the day-to-day deployment and operational execution of CRM & Consumer Care activities, ensuring that all initiatives are delivered successfully, on time, and in compliance with company standards.

What You Will Be Accountable For

  • Drive Operational Excellence – Execute and oversee the smooth delivery of CRM & Consumer Care campaigns, ensuring they are optimized for performance. Identify trends and opportunities for improvement.
  • Enhance Consumer Experience – Develop and execute email marketing campaigns to drive consumer engagement as well as creating audience segments based on target audience data and behaviours.
  • Collaborate & Influence – Work cross-functionally with Brand, Commercial, Consumer Experience, and IDT teams, along with agency partners, to drive business growth and consumer satisfaction.
  • Deliver Data-Driven Insights – Utilize digital performance data to optimize CRM activation strategies, ensuring best-in-class consumer engagement.

Essential Experience, Skills and Knowledge

  • Experience managing CRM campaign operations in Salesforce Marketing Cloud, including email content uploads, scheduling, and deployment.
  • Oversee end-to-end project management, ensuring timely execution and optimization of email user journeys.
  • Provide technical and operational expertise to guide teams on best practices for CRM execution.
  • Support end-market teams with consumer care operations, ensuring inquiries are handled effectively across various channels.
  • Analyse campaign performance, sharing insights and recommendations to improve future activations.

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