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Demand Generation Marketing Lead
2 tygodni temu
Vonage is a global leader in cloud communications, empowering businesses to accelerate their digital transformation. We are seeking a highly motivated Demand Generation Specialist to lead our organic social media efforts and collaborate with cross-functional teams to drive our marketing objectives.
This role will involve developing and executing a comprehensive social media strategy that aligns with Vonage's brand and business goals, partnering with Communications, Events, Brand, and Content teams to create engaging content, and managing day-to-day organic social media posting, scheduling, and monitoring.
The successful candidate will have a deep understanding of digital media best practices, channels, and project management skills, along with experience in social media management and proficiency with marketing tools like SFDC, 6sense, Madison Logic, Monday.com, Tableau.
- Key Responsibilities:
- Organic Social Media Strategy:
- Develop and execute a comprehensive organic social media strategy that aligns with Vonage's brand and business goals.
- Collaborate with cross-functional teams to manage social media calendars, publish posts, and report on performance metrics.
- Ensure proper QA of all tracking tags across Social & Display.
- Track, analyze, and report on organic social performance metrics, using insights to refine strategies and demonstrate the impact of social initiatives.
Demand Generation:
- Support the execution and optimization of affiliate / Comparison shopping engines (CSEs).
- Evaluate CSEs based on factors such as traffic volume, audience relevance, and cost-effectiveness.
- Support CSE expansion and growth globally ensuring cost/pipeline efficiencies.
Budgeting and Reporting:
- Help define and enhance demand generation analysis, reporting tools, dashboards, and analytical techniques.
- Monitor reports and information to identify trends, issues, and challenges, preparing reports for management and recommending areas for improvement & optimizations.
We require a Bachelor's Degree in Digital Marketing, Demand Generation, Marketing, Social media or related discipline, along with 4+ years of prior experience in Marketing, Demand Generation.
