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Data Analyst Senior

1 tydzień temu


Warszawa, Mazovia, Polska Tylko S.A. Pełny etat
About the Role
e-commerce is a rapidly evolving field that requires professionals with a strong analytical background and business acumen. As a Senior Marketing Data Analyst at Tylko S.A., you will be responsible for analyzing data from online marketing channels to optimize campaign performance and spending. You will work closely with the Analytics Team to develop and monitor dashboards, track channel spend effectiveness, and provide recommendations to improve digital marketing campaigns.

Key Responsibilities
  • Analyzing data from online marketing channels (e.g., social media, email, paid search) to optimize campaign performance and spending.
  • Developing and monitoring dashboards to optimize digital marketing campaigns, traffic acquisition spend, and ROI.
  • Developing and maintaining attribution models to assess channel spend effectiveness and returns.
  • Analyzing, segmenting, comparing, and presenting data; drawing conclusions and making recommendations for improvements and tests.
  • Simplifying complex business problems, tracking them, and enabling fast decision-making based on analytical solutions.