Product Marketing Manager, Poland

7 dni temu

Warszawa, Mazovia, Polska Fundraise Up Pełny etat

**About Fundraise Up**

Fundraise Up is a leading fundraising platform that empowers non-profit organizations to raise funds efficiently and effectively. Our innovative approach focuses on enhancing loading speeds, boosting conversion rates, and offering diverse payment methods.

We are proud to be the go-to fundraising solution for some of the world's leading non-profit organizations, including UNICEF, Barack Obama, and the Alzheimer's Association. Our mission is to create a seamless and convenient experience for donors, making it easy for them to support their favorite causes.

**The Role**

We are seeking a highly skilled Product Marketing Manager to join our team. As a Product Marketing Manager, you will play a pivotal role in bridging the gap between our product offerings and customer needs. Your mission will be to collaborate closely with diverse teams, including marketing, engineering, sales, and customer success, to ensure our solutions resonate deeply with the challenges and opportunities faced by our users.

**Key Responsibilities**

  • Develop product marketing briefs, messaging documents, competitive positioning, internal product training content, and external communication strategies for launches and in-market programs for existing and prospective customers.
  • Monitor competitive activity, identify customer needs, and interact with engineering, operations, and sales to bring innovative new products to market.
  • Represent the voice of the customer across the organization, creating differentiated messaging, positioning, and audience segmentation for internal and external use.
  • Contribute to a customer reference program to curate and showcase customers' success across various industries and use cases.
  • Maintain expert knowledge of the competitive landscape and develop sales tools and resources for the sales team.
  • Work with marketing team members across content, design, and web development to plan and execute new product launch campaigns.
  • Collaborate with engineering to align marketing priorities and programs with the product and business roadmap.

**Requirements**

  • 5+ years of experience in product marketing, preferably in B2B, SaaS.
  • Strong understanding of product marketing principles and experience developing go-to-market plans.
  • Excellent communication and presentation skills, with the ability to articulate complex concepts clearly.
  • Experience with digital marketing tools and platforms, including CRM and analytics software (Hubspot, Salesforce).
  • Self-starter and team player, excited to learn and continuously improve.
  • Proficient in both English and Russian languages.

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