Marketing Automation Specialist
1 tydzień temu
The Opportunity
The Marketing Technology Specialist will collaborate with the marketing/lead generation teams to develop and execute lead nurturing campaigns. They will utilize the marketing tech stack to support the overall marketing strategy and execution of the tactical marketing plan. Key responsibilities include defining customer journeys, designing marketing automation & customer dialogue processes, and co-developing the Salesforce roadmap as the main marketing representative for the merchant services department.
Responsibilities
- Develop and execute lead nurturing campaigns.
- Define customer journeys and design marketing automation & customer dialogue processes.
- Co-develop the Salesforce roadmap as the main marketing representative for the merchant services department.
- Optimize marketing processes and set up new automated marketing campaigns through marketing technology solutions.
- Support and train the Marketing team in the execution of Digital campaigns through marketing automation.
- Be an evangelist to the regional teams about the new way of working.
- Optimize campaign performance through analytics including the use of A/B testing.
- Support Digital pipeline lead generation activities in all markets.
- Work on data-related projects such as Salesforce lead imports, segmentation, and data cleaning activities.
- Contribute to shape and test new functionalities to improve our current marketing automation & CRM platforms.
Requirements
- Higher education with at least 4 years of experience in a similar role.
- Pardot and Marketo expertise: setting up and managing Marketing Automation campaigns.
- Good understanding of Salesforce sales cloud and experience with Salesforce report and dashboard.
- Analytical mindset to understand clients' needs.
- Excellent communicator, detail-minded with strong organizational & coordinating skills.
Perks & Benefits
- Private medical & life insurance.
- MyBenefit Platform.
- Holiday allowance.
- Referral program.
- Public transportation allowance.
- Meal allowance.
- Annual bonus.
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