Digital Marketing Automation Strategist

2 tygodni temu

Warszawa, Mazovia, Polska eTeacher Group Pełny etat
Job Description

eTeacher Group is seeking a highly skilled Marketing Automation Specialist to lead the company's marketing technology stack and data integration processes. This is a critical role that requires in-depth knowledge of marketing automation platforms, data integration tools, and analytics software.

Key Responsibilities:

  • Marketing Automation Platform Management: Oversee the Make platform, ensuring efficient and scalable integrations between marketing systems, tools, and third-party services.
  • Google Analytics Configuration: Manage and configure Google Analytics properties, ensuring accurate tracking, reporting, and analysis of key marketing performance metrics.
  • Google Tag Manager Implementation: Lead the implementation and management of tags, triggers, and variables through Google Tag Manager, ensuring accurate data collection across all marketing channels and touchpoints.
  • Attribution Models: Develop and maintain marketing attribution models to effectively measure the impact of various marketing activities and channels on business goals.
  • Third-Party Integrations: Own all integrations between marketing platforms and third-party services, ensuring seamless data flow and operational efficiency.
  • Marketing Technology Stack Management: Manage the entire marketing technology stack, continuously evaluating and optimizing tools to meet the evolving needs of the marketing team.
  • Data-Driven Insights: Collaborate with the marketing and product teams to provide actionable insights from data analysis and work to continuously improve the efficiency and effectiveness of marketing campaigns.
  • Reporting & Dashboards: Develop and maintain dashboards that provide real-time visibility into marketing performance, attribution, and ROI, enabling decision-making based on key performance indicators.
  • Compliance & Data Governance: Ensure that all data tracking and integrations are in line with privacy regulations and follow best practices for data governance.

Requirements:

  • Proven experience managing Make and Google Tag Manager, with a track record of implementing complex workflows and integrations.
  • Strong understanding of Google Analytics and expertise in managing attribution models.
  • Experience integrating third-party services such as CRM, email marketing tools, and social media platforms.
  • Technical acumen: Ability to work with APIs, troubleshoot technical issues, and implement data tracking solutions.
  • Experience working in Marketing Technology or Product teams, with a focus on enabling marketing success through technology and data.
  • Strong data analysis and reporting skills, with the ability to translate data into actionable insights.
  • Familiarity with privacy regulations and ensuring compliance within the marketing technology stack.
  • Excellent communication and collaboration skills to work effectively across teams.

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