Digital Marketing Automation Strategist
5 dni temu
eTeacher Group is seeking a highly skilled Marketing Automation Specialist to lead the company's marketing technology stack and data integration processes. This is a critical role that requires in-depth knowledge of marketing automation platforms, data integration tools, and analytics software.
Key Responsibilities:
- Marketing Automation Platform Management: Oversee the Make platform, ensuring efficient and scalable integrations between marketing systems, tools, and third-party services.
- Google Analytics Configuration: Manage and configure Google Analytics properties, ensuring accurate tracking, reporting, and analysis of key marketing performance metrics.
- Google Tag Manager Implementation: Lead the implementation and management of tags, triggers, and variables through Google Tag Manager, ensuring accurate data collection across all marketing channels and touchpoints.
- Attribution Models: Develop and maintain marketing attribution models to effectively measure the impact of various marketing activities and channels on business goals.
- Third-Party Integrations: Own all integrations between marketing platforms and third-party services, ensuring seamless data flow and operational efficiency.
- Marketing Technology Stack Management: Manage the entire marketing technology stack, continuously evaluating and optimizing tools to meet the evolving needs of the marketing team.
- Data-Driven Insights: Collaborate with the marketing and product teams to provide actionable insights from data analysis and work to continuously improve the efficiency and effectiveness of marketing campaigns.
- Reporting & Dashboards: Develop and maintain dashboards that provide real-time visibility into marketing performance, attribution, and ROI, enabling decision-making based on key performance indicators.
- Compliance & Data Governance: Ensure that all data tracking and integrations are in line with privacy regulations and follow best practices for data governance.
Requirements:
- Proven experience managing Make and Google Tag Manager, with a track record of implementing complex workflows and integrations.
- Strong understanding of Google Analytics and expertise in managing attribution models.
- Experience integrating third-party services such as CRM, email marketing tools, and social media platforms.
- Technical acumen: Ability to work with APIs, troubleshoot technical issues, and implement data tracking solutions.
- Experience working in Marketing Technology or Product teams, with a focus on enabling marketing success through technology and data.
- Strong data analysis and reporting skills, with the ability to translate data into actionable insights.
- Familiarity with privacy regulations and ensuring compliance within the marketing technology stack.
- Excellent communication and collaboration skills to work effectively across teams.
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