Digital Marketing Strategist, EMEA Region
6 dni temu
Baxter's Journey to Innovation
Baxter, a leading company in the healthcare industry, is embarking on a transformative journey to separate its ~$5B Kidney Care segment into a standalone company, Vantive. This strategic move will enable Vantive to build on Baxter's nearly 70-year legacy in acute therapies and home and in-center dialysis, providing best-in-class care to those in need. As a key player in this journey, you will be part of a community that is focused, courageous, and dedicated to improving patients' lives worldwide.
As a Digital Marketing Strategist, you will play a vital role in developing and executing digital marketing programs that drive customer engagement and business growth. Your expertise will be instrumental in identifying target audiences, understanding their behavior and habits, and determining the most effective media mix for our campaigns.
Key Responsibilities
- Develop and implement digital marketing strategies that align with business objectives
- Analyze market trends and customer behavior to inform marketing decisions
- Collaborate with cross-functional teams to ensure cohesive marketing efforts
- Measure and report on campaign performance, identifying areas for improvement
Requirements
- Minimum 5 years of experience in digital marketing, preferably in the healthcare or pharmaceutical industry
- Master's degree in marketing or a related field
- Fluent English language skills
- Strong analytical and problem-solving skills, with experience in data management and reporting software
What We Offer
Baxter offers a dynamic and supportive work environment, with opportunities for growth and development. As a Digital Marketing Strategist, you will be part of a team that is passionate about making a difference in people's lives.
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