Senior Digital Marketing Strategist, EMEA

7 godzin temu

Warszawa, Mazovia, Polska Baxter Pełny etat

Vantive: A New Era in Kidney Care

Baxter is embarking on a transformative journey to separate our ~$5B Kidney Care segment into a standalone company. Vantive will build on our nearly 70-year legacy in acute therapies and home and in-center dialysis to provide best-in-class care to those we serve. We believe Vantive will not only solidify our leadership in the kidney care space but also offer meaningful work to those who join us.

At Vantive, you will become part of a community of individuals who are focused, courageous, and driven to improve patients' lives worldwide. Together, we will revolutionize kidney care and other vital organ support.

Responsibilities

  • Develop and optimize digital marketing programs, including upstream and downstream customer-facing engagement, based on incoming requests or ideas from internal clients.
  • Identify target audiences and understand their behavior and habits, determining the most effective media mix for our campaigns.
  • Proactively identify, recommend, and act upon advertising opportunities to drive better business results.
  • Coordinate with internal clients and our creative, production, and CRM teams.
  • Provide ongoing reporting to stakeholders on the performance of executed programs and assess against both strategic and operational goals (ROI and KPIs).
  • Evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Identify trends and insights, continuously optimizing spend and performance based on those insights.
  • Develop digital awareness for the broader team by providing information, educational, and experiential growth opportunities.

Required Education/Skills

  • Minimum 5 years of experience from a similar position, preferably from a digital agency and/or from a global/international company in Pharma or Medtech.
  • Hold a master's degree in interactive digital marketing/communication/media or a related field.
  • Fluent English is a must.
  • Passionate about digital solutions, highly creative, and experienced in identifying target audiences and devising digital programs that engage, inform, and motivate.
  • Demonstrated ability to interpret market research, secondary analysis, and translate into actionable tactics.
  • Excellent project management and quantitative skills, taking ownership of projects and tasks from beginning to end.
  • Demonstrated time management skills to meet deadlines, with flexibility to adapt to changing priorities and managing to ambiguity.
  • Strong analytical skills in data management and reporting software/platforms, e.g., Tableau, Salesforce, Acoustic, etc.
  • Solid knowledge of website and marketing analytics tools, e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.
  • Solid knowledge of ad serving/management tools, e.g., Facebook Business Manager, LinkedIn Business Manager, Instagram, YouTube, etc.
  • Proficient in marketing research and statistical analysis.
  • Ability to develop and track metrics and effectively communicate progress and results.
  • Financial planning, strategy, and budget optimization acumen.

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