Senior Digital Marketing Specialist
24 godzin temu
Are you passionate about turning data into actionable insights and improving user experiences? We're looking for a Senior Digital Marketer to lead our CRO program and optimize the customer journey on our B2B website.
Key Responsibilities:- Analyse website traffic and user behavior to identify areas of opportunities and friction.
- Formulate and present hypotheses supported by data analysis, best practices, and scientific knowledge.
- Apply A/B and multivariate experiments with Adobe Target to prove hypotheses.
- Report and present insights from experiments to the team and marketing organization.
- Monitor and report on key performance metrics, providing actionable insights and recommendations.
- Provide analytics support to the team and stakeholders to make data-driven decisions on website improvements.
- Minimum 3 years of experience in web analytics/site optimization.
- Experience in hypothesis generation through quantitative and qualitative research.
- Experience in analysing A/B test results and reporting insights and outcomes.
- Experience with A/B testing software such as Adobe Target, Google Optimize, Optimizely, etc.
- Experience with web analytics tools such as PiwikPRO, Google Analytics (UA and/or GA4), Matomo, etc.
- Experience with online research tools such as Hotjar, Clarity, Brainsight, Lyssna (Usability Hub), Maze, etc.
- Experience with project management tools such as Jira or Airtable.
- Experience with UX design tools such as Figma.
- Frontend development experience with HTML, CSS, and JavaScript is a plus.
- Excellent English communication skills.
- Result-oriented, takes initiative, positive attitude.
- Driven, ambitious, and enjoys a dynamic fast-paced work environment.
- Flexible working hours and remote work options.
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- A dynamic and international work environment.
- Access to the latest tools and technologies.
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