Makeup Marketing Strategist

7 godzin temu


Warszawa, Mazovia, Polska MAC Pełny etat
Drive Consumer Marketing Success for MAC

As a Makeup Consumer Marketing Manager, you will be responsible for driving and adapting the Global/Regional marketing strategy to maximize local relevancy. You will work closely with the Retail and Visual Merchandising teams on innovation and continuous improvement of in-store consumer experience.

Key Responsibilities
  • Develop and execute a 360° consumer engagement strategy to drive sales and brand awareness.
  • Define the target consumer profile(s) and adapt Global/Regional guidelines to local opportunities.
  • Translate local consumer insights into marketing and selling opportunities.
  • Develop and manage the advertising and distribution mix for the upcoming year.
  • Work closely with the Digital Commerce and Marketing teams to improve marketing effectiveness through test and learn approach.
  • Deliver brand's input for campaigns and all initiatives, incorporating social digital into brand marketing.
  • Stay up-to-date on latest social/digital best practices and tips, and propose disruptive ideas on how to increase the brand's visibility online.
Requirements
  • Positive attitude, creative & open-minded, with passion for Beauty and Make Up.
  • At least 3 years experience in Marketing responsibility for 360° consumer engagement strategy.
  • Passionate about Consumer insights.
  • Strong strategic approach combined with high level of creativity.
  • Experience in project planning, retail marketing execution, and budget management.
  • Fluent English (both, speaking and writing).


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