Digital Marketing Strategist

1 dzień temu

Kraków, Lesser Poland Hyva Pełny etat

About Hyva Group

Hyva Group is a leading global provider of innovative and highly efficient transport solutions for the commercial vehicle and environmental service industries. The company is committed to the development, production, marketing, and distribution of components used in hydraulic loading and unloading systems on trucks and trailers. Its products are used worldwide across a range of sectors, including transport, construction, mining, materials handling, and environmental services providers.

Position Overview

The Digital Marketing Specialist's role is to design, create, and deliver digital marketing programs to support the business by increasing sales through customer value creation. The specialist works with the global and regional/country marketing teams, supporting teams, and vendors to launch campaigns on time and within budget.

Main Tasks and Responsibilities

  • Plans, develops, and executes digital programs and campaigns, including online advertising, website strategy and design, social media, mobile, and deliverables aligned with business goals.
  • Manages and optimizes product data across various channels (e.g., PIM).
  • Proactively presents new ideas to improve the customer online marketing experience.
  • Leads ongoing management of digital touchpoints, including the website, social networking landing pages, and mobile.
  • Manages digital agency relationships, day-to-day production, as well as campaign budgets and schedules.
  • Coordinates the creation of digital content (e.g., website, blogs, videos, press releases, and podcasts).
  • Owns and maintains site analytics, metrics, and campaign reporting.
  • Develops and coordinates multimedia packages.
  • Designs, builds, and maintains social media presence.
  • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Identifies trends and insights.
  • Optimizes spending and performance based on the insights.
  • Manages end-to-end digital projects.
  • Establishes web presence to boost brand awareness.
  • Collaborates with IT and other teams to integrate the PIM system with other enterprise systems, such as ERP, CRM, and e-commerce platforms, to facilitate seamless data flow.
  • Liaises with Marketing, Sales, and Product Development teams to ensure brand consistency.
  • Stays up-to-date with digital media developments.
  • Manages activities in accordance with the budget.

Position Requirements

  • Education Level: Experienced Bachelor Level/Starting Master Level
  • Professional Experience: 3-5 years of relevant experience
  • Leadership Level: Individual Contributor

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