Digital Marketing Specialist

4 tygodni temu

Warszawa, Mazovia, Polska Procter & Gamble Pełny etat

About the Role

We are seeking a Digital Marketing Specialist to join our Warsaw-based team in the E-commerce Poland department. As a key member of our team, you will be responsible for developing and implementing digital marketing strategies to drive business growth and results.

Key Responsibilities:

  • Develop and execute e-content adoption and optimization strategies to meet customer requirements and preferences.
  • Ensure all digital content is optimized for SEO to maximize visibility and reach in line with brand key words.
  • Regularly update and refresh content to keep it relevant and engaging in line with recent initiatives, brand focus, and external environment changes.
  • Develop and implement strategies to encourage customer reviews and ratings for top e-retailers.
  • Syndicate R&R across various platforms to enhance product credibility and trust.
  • Monitor and analyze feedback to answer consumer positive and negative sentiment and identify areas for improvement.
  • Design CRM campaigns that effectively engage customers and drive loyalty and co-purchase.
  • Execute CRM strategies, tracking performance and making necessary adjustments to maximize open rate and sales impact.
  • Collaborate with sales and marketing teams to align CRM efforts with overall business objectives.
  • Analyze and recommend optimization of product listings and brand presence on retailer websites to maximize P2P for PG brands at the retailer.
  • Create and adapt media creatives: banners, articles, brand spaces to suit different customer segments and platforms.
  • Ensure timely delivery of content to meet campaign deadlines and objectives.
  • Manage and optimize presence on price comparison sites like ceneo.pl and pepper.pl to ensure competitive pricing and visibility.
  • Monitor competitor activity on these platforms and adjust strategies to maintain a competitive edge.

What We Offer

  • Competitive total rewards program (private healthcare, life insurance, PG stock options, saving plans, lunch subsidy, flex fund).
  • P&G Dynamic Living and Wellbeing programs, including in-office fitness center.
  • Regular salary increases and possible promotions - all in line with your results and potential.
  • Constant development via regular assignment changes.
  • Flexible work arrangements.
  • Constant development, mentoring programs & trainings.

Job Qualifications

  • Digital Marketing Expertise: In-depth knowledge of SEO, e-commerce platforms relevant for the country including price aggregates like ceneo.pl/pepper.pl, and digital marketing strategies.
  • Analytical Skills: Ability to analyze data to optimize content and marketing plans like CRM, R&R activation.
  • Project Management: Strong organizational skills to manage multiple projects, teams, and deadlines efficiently.
  • Creativity: A knack for creating engaging and impactful content tailored to different customers and platforms.
  • Technical Skills: Proficiency in basic design programs such as Adobe Photoshop, Illustrator, and Canva to create and adapt media creatives and articles effectively.

About Us

P&G's Day 1 starts with you doing something that matters – making an impact on the world, P&G brands, and your career. You'll be at the core of breakthrough innovations, be given exciting assignments, lead initiatives, and take ownership and responsibility. And you will do this in creative workspaces where new ideas flourish. All the while, you'll receive world-class training to help you become a leader in your field. And it's not just about what you'll do, but how we will make you feel: welcomed, valued, purposeful, challenged, heard, and inspired.

We commit to provide you with equal opportunities in employment. We value diversity, and we do not discriminate on the basis of race, religion, colour, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, or disability status.

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