Aktualne oferty pracy związane z Digital Marketing Manager - Kraków, Lesser Poland - SolarWinds
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Digital Marketing Manager
2 tygodni temu
SolarWinds is seeking a strategic and data-driven marketing professional to lead our paid search efforts. The ideal candidate will be responsible for planning, executing, and optimizing campaigns across Google Ads and Bing Ads to drive high-quality leads and achieve business growth.
Campaign Management & OptimizationThe successful candidate will oversee and execute paid search campaigns, including keyword research, ad copy creation, bid management, and A/B testing. They will also develop campaigns targeting top, middle, and bottom-of-funnel audiences, focusing on pipeline growth and customer acquisition.
Key responsibilities include:
- Tracking and analyzing key performance indicators (KPIs) such as CTR, CVR, CPL, and ROAS to ensure campaigns deliver strong returns.
- Using advanced analytics tools like Google Analytics 4 and Adobe Analytics to provide actionable insights and regular reporting.
The SEM specialist will track and analyze campaign performance, identifying areas for improvement and implementing changes to optimize results. They will also work closely with internal teams, including content, creative, and analytics, to align SEM efforts with broader marketing initiatives.
Key skills and qualifications include:
- 5+ years of SEM experience, preferably within a B2B SaaS environment, with a proven track record of managing complex campaigns.
- Expertise in Google Ads, Microsoft Advertising, SEMrush, and advanced analytics tools like Adobe Analytics and Google Analytics 4.
We're looking for individuals who are passionate about digital marketing and have a strong understanding of funnel-based campaign structures and audience segmentation. If you have expertise in keyword strategies, bid management, and remarketing techniques, we'd love to hear from you.
As a member of our team, you'll have the opportunity to work in a collaborative, innovative, and fast-paced environment with access to global marketing resources.
